Any marketing guru today will tell you that of all the marketing channels, email marketing has the highest ROI. If we consider social networks as its closest competitor, emails generate around 40 times more customers than social networks. It’s no wonder, then, that the email marketing industry today is growing by leaps and bounds with each passing day. Almost all businesses bet their money on email marketing to generate more sales and revenue. But the interesting thing is that not everyone can generate the correct ROI. The reason behind this is that there are countless myths related to B2B email marketing, as well as B2C email marketing, floating around among marketers and businesses.
Affect the ROI of business organizations that believe in them. It is high time these myths are busted so that business organizations can reap the rewards that come from executing email marketing the right way. With this point of view in mind, here are 10 email marketing myths you can’t afford to believe. Keep reading … Myth 1: The higher the number Tonga B2B List subscribers, the better! Fact: If you are associated with the email marketing industry in any way, you may have heard the above statement many times. He might as well have taken the statement as true at face value. But the fact is that this is one of the most common myths.
And These Same Myths
Most companies believe that building a HUGE subscriber list is half the game won and thus they channel all their efforts into collecting subscriptions. But the main point they’re missing in this process is that this obsession with collecting signups and building a list of subscribers actually prevents them from serving the people who matter most to them: their existing customers. And doing this can be highly counterproductive, as existing customers are the ones who really get the word out about the brand and are responsible for generating long-term profits.
You, as the marketing manager of your organization, need to understand that a small active list leads to a higher ROI than a large list of disconnected or inactive subscribers (which can also lead to email deliverability issues) and therefore you should focus on serving active subscribers. first and foremost! Myth 2: Open rates are everything. Reality: When it comes to analyzing the success of any email marketing campaign, there are many metrics to consider. But of all these, ‘open rates’ are considered the metric that makes or breaks a campaign. But as a marketing manager, you need to understand that focusing solely on open rates as the deciding factor in campaign success is inappropriate.
The Ultimate Purpose
Of email marketing is not to get recipients to open your emails. But to get them to take the ‘required’ action: download your ebook, buy your product/service, sign up, etc. The final conversion rate is what matters the most! Myth 3: Send email only on the “best” day or time. Fact: Many studies have been done to find the answer to this. 1 question that all email marketers have on their mind. What is the best day or time to send an email? Most of those studies point to the conclusion that Tuesday is the best day to send email. Followed by Thursday and Wednesday in that order. But in reality, there is no universal “best day” or “best time” to send email.