5 Benefits Of Video Marketing And 7 Steps To Create The Strategy

Have you ever thought about how many hours a day you spend on a device with internet access? You may find yourself reading this article on your cell phone at this very moment. Surely you came to him through some social network. We know that along the way you could find a lot of video marketing. Which you think you have overlooked even if it has not been. Wait a second. You’ll remember that tutorial on how to make a spectacular dessert and the new fragrance of car air freshener even if you don’t even have one. If after reflection you agree with us, then you have been influenced at some point in your life by video marketing and precisely in this article we will teach you how you can use it to successfully influence others.

Video marketing by definition is the part of digital marketing that makes use of audiovisual resources in order to promote a brand, product or service. Its effectiveness lies in the extent that your video manages to entertain, inspire and even educate the public. We are currently more than 2 billion smartphone users and the number is increasing. Therefore, the use of video as a marketing strategy is the best option to quickly reach the public. Creating a feeling Burkina Faso Email List makes them want to be part of the experience you are offering them. To implement video marketing in your business you do not need to invest so much money , we know that it is shocking to see ads with artists who charge thousands of dollars to promote a product, but the key is to generate content according to the segmentation of your audience.

INDEX Types Of Video

Marketing two5 good reasons to include video in your content marketing 3How to create a video marketing strategy? 45 useful tips when including video marketing in your advertising campaign 55 fatal mistakes in video marketing strategies 6Video marketing is also for small and medium businesses Types of video marketing There are several types of video marketing that you can apply in your strategy, here we list some of the most popular: 1. Testimonials. If what you want is for your product to gain credibility, testimonials are an effective video marketing resource since knowing the opinion of another person who has already purchased the product or service increases the viewer’s confidence and their desire to buy what you want. you are offering . 2. Animated videos.

Animated videos will help you explain in a simpler way something that could be difficult to understand if you use simple images or photographs. Animations can tell a story in an entertaining way and in a short time , something very precious if you want to use them in your social media marketing video. If the duration of your video is very long, the viewer may get bored and not pay attention to it or simply skip to the next post because they do not understand what they are talking about. 3. Video tutorials. Sometimes we are afraid to buy a product that we have never used because we do not want to spoil it and spend our money in vain, so video tutorials motivate us by teaching us how to use what we are buying .

Many Companies Have Been

Implementing this video marketing for years on YouTube channels where they upload their tutorials so that the public feels more confident about trying. The product with confidence. An example of them is DJI, the leading company in the development of drones for commercial use. On its website, in addition to the downloadable manuals, we can also find video tutorials for using the aircraft. Brand documentary. This type of video marketing shows the history of the brand over time. Showing the good times of the company and its achievements. This helps create an emotional bond. Viewers as it explains the brand’s transformation from its inception to the present day.