Attracting a new customer can cost you 5-7 times more than retaining an existing customer. Also, the probability of successfully selling to an existing customer is 60-70%, while the probability of successfully selling to a new customer is only 5-20%. (Source: Altfeld & smallbizgenius.net) And yet, 44% of companies focus more on customer acquisition, compared to just 18% who focus on customer retention. Retaining customers can yield a number of benefits in terms of sales, revenue, and ultimately profit. So why wouldn’t you focus on customer retention or make an effort to devise customer retention strategies? Now if your organization is pivoting towards customer retention, you should consider email marketing as one of your retention strategies.
With a 56% success rate email marketing is more effective than social media marketing, content marketing, SEO, and virtually all other types of customer retention strategies digital. With Salesforce Marketing Cloud (SFMC), you already have a powerful email marketing platform. And now, you can combine the power of SFMC and Bahamas WhatsApp Number List marketing to create memorable customer retention campaigns and improve your customer retention results. Here are 5 ways to show you how! Hire a team of SFMC experts to help you manage your email campaign strategy no. Fix #1: Map Customer Journeys with SFMC Journey Builder Smart brands make existing customers their number one priority. And Customer Journey Mapping with SFMC Journey Builder provides a great way to get started.
With SFMC Journey
Builder, email marketers can create a customer journey and tell the story of the personalized customer experience as you move through the journey through many touchpoints, from initial contact to purchase. purchase, and even beyond. Use Journey Builder to: Get to know your customers better Get a unified view of them across every role, touchpoint, and lifecycle stage Create relevant and personalized experiences with Artificial Intelligence Versatile yet easy to use, Journey Builder provides a number of SFMC templates to help you create different journeys for different customer retention campaigns: get them to sign up for a newsletter, re-engage with abandoned cart emails, nurture relationships with birthday or anniversary emails, send event follow-up emails and much more.
SFMC templates Source Customer retention best practices when using Journey Builder: Plan your data and content needs and create an outline before creating the trip Create the messages you want to send before creating a trip Use goals and exit criteria in Journey Builder to measure success and remove contacts from a trip Stagger the start times of scheduled trips to reduce demand and increase the speed of processing individual trips Strategy #1. Tip #2: Use customer data to improve your email segmentation You may have collected a lot of data about your customers. But are you doing anything useful with this data? If not, you are wasting a gold mine! Use your customer data to improve your segmentation. Create personalized emails (covered in Strategy #3) that make customers feel special.
And The More Special
Feel, the more likely they are to stay with you. Audience segmentation with SFMC Email Studio can help you deliver better customer experiences, drive more sales. Build brand advocates, all of which can increase customer retention. Audience Builder is another segmentation tool at SFMC. Unlike the data filters in Email Studio, you can filter between data extensions and add data to segments. It comes with a simple visual interface that is ideal for creating simple or semi-complex segments. You can use data from any source within the Salesforce ecosystem. Even offline data to create a single view of the customer in Audience Builder. Then, using SFMC Einstein AI’s predictive scoring capability. You can target smart audiences based on what they’ll do next, not just what they’ve done in the past.