Email Studio in Salesforce Marketing Cloud (SFMC) is one of the most comprehensive and powerful email marketing platforms available today. In this article, we’ll provide some powerful tricks to help Salesforce Marketing Cloud email marketers get the most out of their Salesforce Email Studio. Let us manage your email campaigns at SFMC 5 Proven Strategies to Get the Most Out of Email Studio in Salesforce Salesforce Marketing Cloud Email Studio enables technically-strong SFMC specialists and business-focused email marketers to deliver relevant, personalized content to their customers’ inboxes at scale. However, following some best practices can allow them to extract the most value from this powerful platform.
Manage Subscriber Data By managing their subscriber data in SFMC Email Studio, marketers can easily create customer segments and send targeted emails to inspire greater engagement and long-term loyalty. There are three main methods of storing subscriber data in Email Studio: lists, groups, data extensions . i) Lists Lists work best for managing Estonia WhatsApp Number List relatively simple subscriber model that contains no other business or transactional information. Personal data can also be managed in lists. Use the list model when: There are less than 500,000 subscribers. Simplicity is more important than performance No fast import speeds required A limited number of subscriber attributes will be used Use profile and preferences attributes to store additional information about subscribers.
Profile Attributes Refer
To information that characterizes each unique subscriber, for example, name and email address. Preference attributes are as yes or no options and identify how and what type of communication a user wants to receive. In addition to maintaining a list of subscribers, you can also maintain lists to ensure you’re emailing the right people with the right kind of content: Suppression list: subset of subscribers who should not receive certain communications Post List: Allows subscribers to control what types of communications they receive, such as opting out of future mailings to a list. ii) Groups In Email Studio, a group is a subset of the list’s subscribers. Both random and groups.
Groups help simplify customer data management and can be during A/B testing of new Salesforce email templates. iii). Data Extensions Data Extensions (DE) are tables that can contain different types of data. To manage a more complicated data model, DEs provide better and closer control. Different types of data extensions and field types are available in Email Studio to simplify data management for email marketers. DEs can contain any type of information, including addresses or purchase histories, making them ideal for transactional emails. Transactional Email Example Source Use the DE model when: The lists contain more than 500,000 subscribers.
Multiple Subscriber Data
Sets with separate definitions Fast import speeds Global messages sent submissions. Create personalized content SFMC Email Studio makes it easy to create personalized content that provides real value to subscribers. To do so, email marketers and SFMCs can: Use the platform’s drag-and-drop features. Use email templates from Salesforce or create their own Use reusable content blocks to populate email designs. Send them quickly Employ custom HTML and scripting language. All of these benefits are also available on mobile devices, enabling brands to reach customers with perfectly mobile-optimized emails. That always appear exactly as expected.