7 Tips For Creating Safe Christmas Cart Abandonment Emails

The Christmas season is right around the corner! With holiday spending expected to hit a new record high of $6.16 billion this year , we expect your email marketing campaign to grab shoppers’ attention is already underway. After all, this low-cost, high-ROI digital marketing channel is your best bet for driving conversions. Still, bringing your target audience to your online store does not guarantee sales. According to a Statista study , 88.05% of all orders are abandoned midway. Source Although the cart abandonment rate varies from study to study, ranging from 55 to 89%, the average rate for 2019 was 77.13% . That’s over two-thirds of your cart value not being converted into sales! But it turns out that there is a silver lining after all.

This tendency for most shoppers to abandon a purchase just before hitting the checkout button can be greatly reduced through targeted emails. Used the right way, it can be a game changer for your company’s cart abandonment issues. Source According to a study by Barilliance , the average cart abandonment email conversion rate is 8.24% in 2020. Let’s take a close look at why customers abandon purchases midway and the role Belgium WhatsApp Number List targeted email messaging in reversing that trend, especially during the peak holiday season! Why do customers abandon carts? Consumers can bounce through the checkout process for a number of reasons. These can range from poor connectivity to high shipping fees to a complex checkout process.

These Abandoned Purchases

Can result in billions of dollars in losses during the holiday sales season. According to a report by Retail Dive , 63% of consumers who abandon their purchases say they are less likely to buy from a retailer or e-commerce platform after a bad shopping experience. This means that you not only risk losing a sale, but also the loyalty of a customer. Half of customers who abandoned the purchase attributed it to a time-consuming checkout process, 41% said it was because the shopping experience was not optimized for mobile devices and 23% attributed it to the process payment was not carried out. Once a shopper abandons a purchase, they’re also unlikely to follow through on another device at a later time.

Belgium WhatsApp Number List

While some of the factors behind cart abandonment are related to poor end-user experience, others may be out of your control. Aside from working to optimize the user experience across devices, the best thing you can do to turn around holiday sales volumes is to give them a boost by engaging with them in their inboxes. How to create emails that reverse cart abandonment? These days, almost every business takes advantage of cart abandonment emails to some degree. However, not all emails convert. That’s because not all cart abandonment emails are equal. To make sure yours is compelling enough to make the recipient want to act on the call to action, it should contain three key elements: Personalized messaging: You must make the consumer feel that the email speaks to them and responds to their specific needs.

Custom Ringtone And Messaging

Is a surefire way to achieve this. An email with the customer’s name only in the subject line can generate a 46.21% open rate . You can make it more impactful by adding the name of the abandoned product to the mix. Right timing – You would think that sending an email as soon as a customer abandons their cart would be ideal. However, data suggests that sending emails within an hour of an abandoned purchase achieves a 3.14% conversion rate. While those sent exactly one hour later can drive 6.33% conversions. Beyond an hour, the effectiveness of a cart abandonment email in driving conversion continues to steadily drop.

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