If you pride yourself on being a ‘customer-centric’ organization, here’s a question you should be able to answer very easily: 1. How many customer touchpoints have you identified in your organization? 1, 2, 5, 10? Plus? Ready with the answer? Now ask yourself this: 2. How many customer touchpoints can you leverage to improve your customer focus? A few? Some? Many? Everything? And finally: 3. How many of these touchpoints is your organization’s corporate marketing team directly involved with, and how many are in the picture due to your network of distributors, channel partners, franchisees, etc.? Here’s why it’s important to know the answers to these interrelated questions.
Today’s customers, especially those who are ‘digital natives’, often explore and use many different ways to interact with brands. And they want every such interaction to be relevant, convenient, and most importantly, connected . So if you don’t know how many different ways your customers can and do interact with your brand, you won’t be able Kenya WhatsApp Number List serve them through those touchpoints. Can you say ‘missed opportunity’? Please note here that simply knowing how many touchpoints are relevant to your customers is not enough !! It’s also important to know the answers to questions 2 and 3. Similarly, And this is where you may run into trouble.
For Most Organizations
And their corporate marketing departments, selling and marketing their products or services through a few touch points is a fairly manageable endeavor. But as the number of these touchpoints increases, say due to the expansion of a ‘partner network’ of franchisees, agents, resellers, etc., the added complexity can make it very challenging to offer a superlative approach to customer, seamless, connected, and personalized consumer engagement at scale. In conclusion, 67% of marketing leaders say creating ‘connected’ customer journeys is critical to their success. – Salesforce State of Marketing Report 2017 (based on a Salesforce survey of 3,500 marketers worldwide) Salesforce Distributed Marketing offers a powerful solution to these challenges by making it easier for brands to deliver consistently high-quality customer experiences, not only in corporate marketing but also within their (growing) partner networks.
Hire a team of SFMC experts to help you manage your email campaign But what is Salesforce distributed marketing? How does it work? What are the advantages/benefits of Salesforce Distributed Marketing? And finally, what are some of the best practices that can enable brands to extract the most value from Salesforce distributed marketing? Moreover, In this guide, we’ll cover all of these aspects of Salesforce Distributed Marketing (except Salesforce Distributed Marketing Pricing, which is out of our scope). Leverage this powerful tool to personalize your brand’s corporate marketing campaigns at every customer touch point and make each campaign more relevant to local audiences.
What Is Salesforce Distributed
Marketing? How does it work? Salesforce Distributed Marketing Distributed marketing comes into play when the majority of your brand’s customer touchpoints are outside of your. Normal corporate marketing “ecosystem”. It empowers those who deal with your customers in some way, but aren’t part of your immediate team. Your franchisees or vendor partners—with all the resources, tools, and content they might need to deliver a seamless, connected. Engaging customer experience. brand. experiences. For organizations with large partner networks, Salesforce distributed. Most importantly, Marketing helps ensure that customers never experience a frustratingly ‘disconnected’ brand experience. One where they feel like they’re engaged with two different companies.