An Easy Guide To Creating Reusable Email Templates

An Easy Guide to Creating Reusable Email Templates in Salesforce Marketing Cloud Published: 2020-08-21 holiday offer As all email marketers know, when it comes to email marketing, timing is everything. A thank you or password reset email should be sent immediately in response to a customer’s action. A birthday email needs to be sent in time for her birthday, and so on. Reusable email templates Source Thank you for shopping email Source Salesforce Marketing Cloud (SFMC) enables email marketers to quickly and easily create world-class email campaigns, thanks to templates . With an email template from Salesforce, email marketers can save time and quickly respond to their subscribers’ needs with personalized emails that drive meaningful engagement.

This guide will tell you everything you need to know about reusable email templates in SFMC. You’ll learn about the tool sometimes known as Salesforce Email Builder (Email Studio Content Builder) , the different types of Salesforce HTML email templates, and how to create email templates in Salesforce. Let us manage your email campaigns at SFMC Israel WhatsApp Number List to Salesforce Email Templates In simpler terms, a Salesforce email template provides a predefined structure for email messages. Email marketers can use blank templates or add content to a particular template with predefined areas for customization. They can create a template with the brand logo at the top, contact information at the bottom, and empty content blocks in the middle that can be easily.

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When creating a reusable email template in SFMC, email marketers and their development team will find it helpful to first visualize the design areas as “layers” that are on top of each other. Layer 1: Template This is the base or “base” layer that contains the key HTML and CSS structure to support the other 2 layers. Contains all the key HTML tags like <head>, <style>, and <body> to support the email. Layer 2: Designs This middle layer uses style classes built into the template to change the appearance of the email on different devices, for example desktop or smartphone. Three of the most commonly used layout structures are: Squish – Items stay next to each other.


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To ensure proper rendering on mobile devices, they become narrower Stack – Items are from side-by-side. View on desktop to a stacked view on mobile Hide. Items toggle hide/show between desktop and mobile Design for reusable email templates Layer 3. Content Modules This is the top layer containing preformatted HTML, text, and images. Examples of modules include header, ad, and product banner. When designing content modules, it’s important to think long-term about how they reasonably used. Building a library of pre-formatted content blocks will provide the flexibility to dynamically create unique emails quickly and easily. This topic is in the next section.

How To Create Reusable Content

Blocks in SFMC Email Studio and Content Builder Before we show you how to create email templates. In Salesforce Marketing Cloud, here’s a step-by-step guide to creating reusable content blocks in SFMC. Step 1 – Create Your New Content Block 1. Navigate to the Content Builder. 2. Once the relevant section loads, click the Create button 3. From the corresponding dropdown menu, select Content Block and select HTML as the type Step 2. Insert your embed code After selecting the type of HTML, you can add the corresponding email plugin embed code. Select the HTML Editor tab and paste the code. Name and save your content block. Step 3 – Add Your Content Block to Your Email Once you create your content block. It’s available as a content type whenever you edit a Salesforce HTML email template in SFMC.

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