Things To Consider When Selecting An Email Service Provider

Email marketing is the bread winner for most marketers as it generates the highest return on investment compared to other marketing channels. Since most brands implement the inbound methodology, marketers are choosing email marketing as the best way to build trust and increase sales. The potential customer comes to you with a problem and signs up for your emails hoping to be educated and find a solution to their problems. At this critical time, if they don’t receive your emails, you’ll be losing a valuable prospect, and the fault may lie with the Email Service Provider (ESP) you use (or your email design is flagged as SPAM).

If you are wondering what an ESP is or if you are having problems with the current one, this article is for you. Role of the email service provider Now, to send an email and receive it in the customer’s inbox, you need to send it through an email server that acts as a medium. While webmail services like Gmail, Yahoo, or AOL can send/receive emails, they Mongolia B2B List only good for sending one-to-one sales emails. You cannot trust them for marketing emails as sending. A large number of emails through them will mark your emails as SPAM. To avoid this deadly route, specialized platforms are created that allow you to send an email to your entire mailing list at once called Email Service Provider.

ESPs Have Other

Features built in, making them the first choice for any email marketer, such as: Extensive library of email templates. Application and database API integration Email list management and segmentation tools A/B testing capability Automated email sending. Post Shipment Analysis How to choose an ESP Setting up an ESP is an investment of money and time. So marketers should choose one that meets their needs today and is ready for the future. When choosing any ESP, always keep in mind the following prerequisites: costing. In the realm of ESPs, there is one for every kind of budget.

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There are free-to-use ESPs like Mailchimp that offer an easy-to-use email editor, a library of premium-looking email templates. Email automation workflows, and email campaign analytics for next to nothing. As long as you send less than 2000 emails per month. While it sounds like a good deal, the email template isn’t yours, and the footer will carry the Mailchimp banner. Also, you can send only 10 campaigns per month. This is a great option for someone just starting out or on a tight budget. (PS: Their paid program is also cheap compared to others and has competitor features.) At the other end of the spectrum, Deliverability standards. Any email you send is scanned by an internet service provider at the user’s end before being delivered.

If The IP That Sends

Your emails is, the ISP filter will not allow your emails to get through. Since you will be using an ESP to send your emails. You need to make sure that they provide you with good deliverability. Check for industry-approved authentication methods such as SPF, SenderID, DomainKeys, DKIM, and DMARC. Ask about the possibility of a IP. As this ensures that you are not because someone else sent it. A SPAM using the IP you share with them. Learn about the different types of reputation support, such as whitelisting and feedback loops. API integration support – Sending emails is a process that is constantly being on the performance of previous campaigns.

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