Google Analytics 360 And Salesforce Marketing

Google and Salesforce have been associated since 2017, offering numerous benefits to their customers. This association provides customers with more detailed and actionable information about their activities, which in turn increases their productivity. In addition, Increased productivity means more targeted campaigns and more business benefits and, in the end, happy end customers. Read the detailed announcement here. After that, “Our partnership with Google represents the best of both worlds for our customers. There’s never been an easier way for companies to run their entire business in the cloud: from productivity, email, and analytics apps to sales, service, and marketing apps, this partnership will help make our customers smarter and more productive.”

Marc Benioff, Co-CEO of Salesforce The key focus areas of this partnership are: Salesforce and Google Analytics 360 Salesforce Marketing Cloud, Sales Cloud’s integration with Google Analytics 360 helps marketers bring together a single picture that previously resided in Salesforce, websites, Excel spreadsheets, and other offline locations. Until USA B2B List unless you create a complete picture of the customer, you won’t really get to know your customer. Salesforce Platform and G Suite The Salesforce Platform and G Suite integration helps you make sure your communications and other data sourcing tools like email, calendar, spreadsheets, etc. Similarly, are in sync with your CRM data. Salesforce and Google Cloud Salesforce trusts Google Cloud and that’s why it’s the preferred cloud provider for Salesforce.

This Helps Salesforce

Reach customers globally and provide native integration with the Google suite. Hire a team of SFMC experts to help you manage your email campaign Advantages of the association As you can imagine, looking at the aforementioned integrations between Salesforce and Google, there are numerous benefits as a result of this partnership. In conclusion, We’ll take a closer look at the integration between the Salesforce Marketing Cloud and Google Analytics 360 in the following sections. This new integration allows marketers to: Be more productive. Analyze rich cross-platform data from multiple sources in one place. Create better personalized and focused email/SMS messages.

USA B2B List

Use analytics to make smart marketing decisions. Here are some key functional aspects of the benefits of integration. Cross channel analysis As a marketer it is very easy to create the report/dashboard and see the big picture of the customer. With just a few clicks, you can set up Google Analytics 360 data in the Salesforce Marketing Cloud. This data includes site usage, eCommerce analytics, and goals in one dashboard. Moreover, Content Performance Measure how your content is performing in the digital world with. For instance, The help of Google Analytics 360 and cloud marketing integration. This will help answer some pertinent and important questions like how your content is performing. Is the customer appreciating the content of your email marketing campaign. Are your emails generating revenue, etc.

These Questions Can Be Answered

Using Journey Builder dashboards along with other native analytics. Website optimization Enrich your audience. Analytics 360 with marketing cloud engagement data collected by adding a. UTM parameter to the end of email links sent during email marketing campaigns. This will help you optimize web optimization tests, customize the site based on cross-channel data. Marketing attribution Make your attribution reports in. Most importantly, Analytics 360 more powerful by aggregating them with engagement data from the Marketing Cloud. This data is collected by adding a UTM parameter to the end of emails. Above all, This allows marketers to analyze the various channels/campaigns that lead to better results.

Leave a comment

Your email address will not be published.