In this article we will define what content marketing is. And this is a very interesting strategy that companies are already putting into practice. In addition to learning what content marketing is, you will learn how to make a strategy to implement it on your social networks. First, let’s define what content marketing is. To explain what content marketing is, I would like to be a little clearer. On more than one occasion you will have wondered what to do to generate traffic and/or increase followers on your social networks because no matter how hard you try, your numbers do not grow. Content marketing or content marketing is a digital marketing strategy that is based on creating relevant and attractive content for your market .
This content is used by brands to attract and draw the attention of their target audience with the intention of encouraging them to become future customers. For example, the Mr. Wonderful brand. This company is dedicated to marketing cups, calendars and stationery labeled with positive messages, but they also attract their audience through a blog where they post helpful tutorials, special downloadable designs and hold contests so that their Iraq Email List can win their products. . They have a pretty good idea of what content marketing is. What is content marketing for? The objective of applying it in your social networks is to attract new potential customers and then motivate them to make a conversion with them , whether they buy your products, hire your services, follow your page, etc.
Here Are Some Examples
In social networks: you want to promote the content of your brand and instead of doing it through a conventional publication, you think it would be better to generate different graphic pieces that make your content more interesting and users begin to share it with other people with similar interests. In this way, your community of fans begins to grow and if your content marketing strategy is really good, inevitably a good part of those fans will become clients or promoters of your brand. This quality material can be an e-book, tutorials, infographics or templates that make life easier for those people. In this way you will get them to come to your blog not only once but repeatedly.
Once you have managed to attract them to your blog and read your content. The next step will be to convert their interest into a purchase. Something widely used in these cases is to offer them a small part of the content for free. Then offer the full version but with the extra payment. Types of content and promotion channels When creating content, do not focus on a single format. Try to do new things, that is the key to content marketing, that your users identify with you for continuously innovating. Some content suggestions that you can apply are. Images infographics Videos tutorials Journals e-books Templates Presentations Applications. Games webinars Here you will find more publication ideas for your social networks , take a look.
These Contents Can Be Promoted
On different platforms, do not limit yourself or get carried away by the easy way. Try new platforms, here are some options. Blogging Facebook Twitter LinkedIn Instagram Youtube Hey! Need help? As a social media agency we can “give you a little hand” to help you achieve better results. Benefits of applying content. Marketing in your social networks. When you regularly post compelling content and your community perceives its value, they will begin to trust your brand. Have your customers say “if you offer this for free, what will they sell?” will generate a bond of trust that will help you add customers. Derived from the previous point, you will begin to realize how your sales are also growing .