Avoid These 7 Common Email Marketing Mistakes

Salesforce Marketing Cloud (SFMC) is a comprehensive cloud-based platform that enables brands to design personalized email marketing automation strategies and efficiently manage their audience interactions throughout their journey, from awareness up to promotion. By implementing Salesforce Marketing Cloud for your brand, you can reap all of these enduring benefits and gain a much-needed edge over your competitors. However, many organizations, especially those new to SFMC or Salesforce for Small Business, make some common mistakes that limit these benefits. Read on to learn more about 7 common mistakes of this kind and some Salesforce implementation best practices so you can get the most out of SFMC for your next email marketing campaign.

Hire a team of SFMC experts to help you manage your email campaign #1: Not identifying the right audience Salesforce for Small Businesses, specifically Salesforce Marketing Cloud, provides a host of tools like Journey Builder and Email Studio Hong Kong WhatsApp Number List help you get to know your customers. You can easily capture and activate 1st, 2nd and 3rd party data for a unified view of every customer. By identifying new audience segments, you can create real-time, two-way personalized engagement with the right message at the right time, every time.

Try These Proven

Salesforce implementation best practices for audience segmentation and targeting: Start with the ultimate goal: create a custom or personalized email marketing campaign for your audience Understand exactly who you need to target and where they are in their lifecycle with your brand Decide if you will use a broad audience (‘all new customers’) or a narrow audience (‘all new male customers who are likely to be interested in Product C’) shopping bag template Source Audit the current customer experience by asking questions like what they need, what their pain points are , and how your brand can help them achieve their goals. If a subscriber requests one email a month, don’t bombard them with 10! In conclusion, Respect their preferences.

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Don’t over-message #2: Forget the value of content In 2020, the average number of emails in an inbox is 200 (Source: HBR ). This means that every email you send is competing with 199 other emails for the attention of its recipient. So if it doesn’t get featured, there’s no way it’s going to be opened, let alone read! That’s why content is (still) king. Consider these content-related Salesforce implementation best practices: Your email should always say what your subscribers want to hear. Not what you want to say. Make sure it adds something of value to their life by – Providing information OR. Solving a problem OR – Showing them a new way to do something. Moreover, engagement template. Source Make sure your content doesn’t contain “spam” words.

If You Don’t, You Can End

Up with “Dear Name” as the actual text in your emails, which the subscriber doesn’t like to see. Another content-related mistake many email marketers make is ignoring strategic content. Make Sure: Create two types of content: 1. On the Journey – Content delivered in the message itself. 2. Out of the Tour – Content that a subscriber would navigate to with a click. Implement unambiguous, action-oriented CTA buttons or links. Most importantly, Buy Now Is Always More Effective Than Click Here Action-Oriented Email Template Source. Underestimating the Need for Data Migration. Cleansing, and Integration Often, when implementing Salesforce Marketing Cloud for the first time. Email marketing managers and even SFMC specialists ignore, or worse, forget to take care of data migration and integration.

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