In the modern world, where customers are exposed to more information than they can process, much less consume, effective email marketing is a must for any brand. When done right, email marketing can help you get the right message across to your audience and make sure you get heard. And for email marketing to be the foundation of your multi-channel marketing efforts, the right email service provider (ESP) is absolutely essential. Salesforce Marketing Cloud (SFMC) achieved a Leader position in Gartner’s 2020 Magic Quadrant for Multi-Channel Marketing Hubs . SFMC’s success is due in part to its email marketing tool , Email Studio. Email Studio makes it easy for marketers to learn about and engage with their customers in personalized and meaningful ways for long-term brand loyalty.
With SFMC and Email Studio, you can segment and target your audience, then deliver the best email campaigns with excellent speed, security, scalability, and deliverability—from basic newsletters to complex one-on-one campaigns. Hire a team of SFMC experts to help you manage your email campaign If you’re thinking of migrating from Czech Republic WhatsApp Number List ESP to Salesforce Marketing Cloud, you’re likely unfamiliar with SFMC, and the migration effort can be overwhelming. However, you can set yourself up for a successful migration by following some proven best practices. In this article, we’ll cover 5 time-tested best practices to help you seamlessly migrate from your current ESP to SFMC.
Know What You’re Signing
Up for Before you move from your current ESP to SFMC, you need to be very clear about what you’re getting. This starts with understanding your contract because if you don’t know what you’re getting with SFMC, you won’t know what you can do with it. And this is critical, whether you’re an email marketing manager or a Salesforce-certified email specialist. Ask the following questions: How many supermessages does your contract foresee? How many Sender Authentication Packets (SAP) will you get? Do you need a private domain? Why or why not? For how many contacts did you hire? What is the cost per contact? What kind of support will you receive from the Salesforce team? Does your contract include a sandbox , a sandbox , and a sandbox within Salesforce? Does your SFMC instance include features that will require an in-house technical team?
Do you really need these features or are out-of-the-box features enough? #2: Familiarize yourself with SFMC lingo Do you know what these SFMC terms mean? data extension content detective guided shipping Submit Ranking content blocks Or how do Salesforce templates work in SFMC? Do you know that you can use the same SFMC email template as the basis for multiple emails? Have you seen an example of SFMC email in the real world? Would you recognize it if you did? SFMC Email Example No. #1: Newsletter SFMC Newsletter – Airbnb Source SFMC Email Example 2: Reactivation Email SFMC Reactivation Email Source SFMC Email Example No. Tip #3: Post-Event Thank You Email SFMC Thank You Email Source SFMC Email Example No.
Special Offer Email Special
Offer email Source Do you know how AMPscript can be embedded in an HTML email template in SFMC Email Studio? Are you familiar with the best practices for setting up A/B testing in SFMC Email Studio? Before migrating to SFMC, you should be familiar with the SFMC language. By doing so, you can shorten your learning curve and ensure that your migration to SFMC is seamless. Headache-free. #3: Define your data strategy and finalize it soon SFMC Email Studio is a feature-rich ESP with built-in intelligence and advanced email creation capabilities. And the best way to effectively take advantage of its features, whether your email marketing team is full of newbies with no coding experience or led by HTML pros with years of experience, is to define your data strategy early.