The Ultimate Guide To Bounce Mail Management In SFMC

Packed with helpful templates, forms, buttons, text, and a host of other easy-to-use features , Salesforce Marketing Cloud (SFMC) Email Studio is perfect for brands looking to create automated, engagement-worthy custom email campaigns that delight customers. your audience and inspire them to take action. Now, even if you design impressive 1-to-1 email marketing campaigns with SFMC Email Studio, if very few recipients actually engage with these emails by opening them or clicking links within them, it practically amounts to wasted effort. This may indicate the presence of a deliverability problem . Hire a team of SFMC experts to help you manage your email campaign Email deliverability is the foundation on which email marketing is built.

It is not the same as email delivery . Email delivery is when an email is successfully delivered to the receiving server. Email deliverability, on the other hand, is when an email successfully reaches the recipient’s inbox. It’s entirely possible to have good email deliverability but poor deliverability, for example, because the email landed in the Tunisia WhatsApp Number List spam folder instead of their inbox, or because their email address isn’t correct. It is valid. Deliverability is often affected by a number of factors, including Internet Service Providers (ISPs), Mail Transfer Agents (MTAs), volume, spam, throttling, and bounces. In this guide, we discuss email deliverability in the specific context of bounces.

We’ll Cover Managing

Bounce mail in Email Studio, some ways to analyze the root cause of bounces, as well as some best practices for configuring SFMC for good email delivery. But first, let’s start with the basics. Unpacking the meaning of ‘rebound’ In simpler terms, an undeliverable email sent to SFMC by the ISP is said to have bounced . A subscriber or recipient is also marked as ‘bounced’ when their receiving email server rejects an email sent from SFMC. ISPs send messages to SFMC explaining why the email bounced. Analyzing these responses can help the email marketer understand the root causes so they can find ways to fix the underlying issues. Bounce rate is a metric that refers to the percentage of total emails sent that could not be to the inboxes of the recipients.

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If a recipient’s email server accepts the email, its status remains Active in SFMC. But if it rejects the email, its status changes to Bounced . Our SFMC developers can design flawless email templates. There are mainly 4 types of bounces that email marketers need to be aware of: 1. Soft bounce This is a temporary occurrence and can every 15 minutes for 72 hours (288 attempts max). ). When the system stops further retries, the subscriber appears as Bounced . If the email is during one of these 288 attempts. Is by the subscriber, its status is set to Active .

A Soft Bounce Can

By a full mailbox, an inactive account, or a temporary domain failure. Soft bounces usually start with a 4xx explanation. 2. Block bounce This is a type of soft bounce that occurs. When the email server rejects the email due to reasons such as blacklisted IP address. Lack of proper authentication, URL blocking, or content filtering. Technical bounce This is also a type of soft bounce. That occurs due to technical issues like a busy server, network error. Or data format error. Strong bounce This is the result of permanent conditions such as invalid, missing or closed email addresses. Or a wrong or missing domain. Since emails will never successfully, no further attempts will made to send them to this subscriber. If the subscriber’s status was Active , their status now changes to Bounced .

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