82% of marketers consider email to be the most effective channel to market content and improve lead generation and conversion rates. Email marketing-most effective channel So, if you’re a marketer looking to increase your brand awareness, leveraging email marketing is key. Not only will it help you stand out from the competition and retain existing customers, it will also help you attract new customers and increase your ROI. However, to achieve the desired result of increasing brand awareness through emails, it is imperative to opt for strategies that make your email marketing campaign top-notch. Here are 7 foolproof tips to help you make the most of email marketing to improve your brand visibility.
Consent is the key Email marketing is all about targeting the right audience. And for this, you need to build a list of subscribers who really want to engage with your brand and receive your emails. Remember, emailing people who have not Thailand B2B List in to receive your emails will only damage your brand reputation. In fact, your email could even be marked as spam. Therefore, always ask for permission and give your potential subscribers the option to opt in. In this way, you will not only save time and efforts, but you will also be able to strike a chord with your customers and increase your brand awareness.
While Doing Campaign
Management for our clients, we make sure that a consent email is the first email sent when someone signs up. To understand how we carry out campaign management, contact us. 2. Welcome emails always work You must have heard that the first impression is the last impression. The same goes for email marketing. So if you want to increase your brand awareness and present your brand in the best light possible, start sending welcome emails to your new subscribers right away. A welcome email is a great way to let your customers know about your products and services while greeting them with a warm, personal touch just like Alamo Drafthouse Cinema does .
In fact, 47% of marketers are already sending multi-step welcome emails to attract new subscribers. Make sure you are one of them. Alamo email marketing 3. Provide value Providing value with your email content is another key aspect of increasing your brand awareness. Therefore, you need to deliver relevant and valuable content to your subscribers and not just send out sales pitch emails. You must know who your target audience is and what their interests and preferences are. This would even help you improve your interaction with customers. Also, you can take advantage of email marketing by sending insightful content related to industry knowledge, completed projects, etc.
And If That’s Not Enough
You can take your brand awareness to the next level by hosting informative webinars, events and sending out the invitations for them. It would make them value your brand on a personal level while increasing subscriber engagement. 4. Make way for personalization and segmentation The number of emails sent and received per day has reached a whopping 281.1 billion in 2018. So making your email campaigns stand out amidst such staggering numbers is quite a task. This is where personalization and segmentation can come in handy. Segmentation, by dividing subscribers on criteria such as age, gender, purchase history, purchase behavior, demographics, position in the sales funnel, paves the way for targeting customers with a personalized approach.