How To Design An Email Campaign That Meets Brand Guidelines

With the number of emails being sent and received every day reaching a whopping 269 billion, it is imperative that businesses understand the importance and potential of email marketing. Consequently, this is why marketers in the United States are predicted to spend a whopping $3.07 billion on email marketing in 2019, which was $2.07 billion in 2014. So you’ll see how marketers around the world are already leveraging this preferred marketing channel: From building awareness to capturing the attention of potential customers and ultimately converting them into customers, email marketing does it all. . In fact, it also works a lot to improve your brand recognition.

This, in turn, helps customers identify your brand through its features and improves your chances of attracting them. In fact, an engaged user could even click on your CTA (which is what you want) and land on your website. And this transition Vatican City B2B List do wonders for your business if you take advantage of it in the right way. In this context, the first and most important step is to provide your prospects with a consistent brand experience everywhere. So make sure you design your email campaign in a way that aligns with your website and brand guidelines. It would not only prevent confusion among your subscribers, but also help you gain their trust and build trust as they click through to your email campaign on your website.

This Is How You Can

Do it: control design Start by designing the layout of your email templates. Be sure to control your fundamental design to provide a consistent feel to the potential customer during their transition from email to website. It doesn’t necessarily mean that your email and website design should be replicas of each other. You can tweak it a bit, but without losing brand consistency. For example, your website may have a three column layout. But you can modify it into a two column layout in your email. Just make sure the overall feel remains the same. One of the best ways to do this is by matching the footer of the email with the footer of the website. Not only will it give a familiar touch to both channels, but it will also help the subscriber to navigate your website smoothly.

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See how Butlin’s maintains its brand consistency. Here is your email layout: email-ButlinsAnd this is what your website design looks like: website-Butlins Tips to align your email marketing with your brand guidelines 1. Include Responsive Images Including images in an email is a powerful tool for driving subscriber engagement. However, each inbox treats images differently. Therefore, there may be situations where your images may not display properly or may not load at all. That’s why you need to include responsive images in your email. You can do this by adding alt or HTML tags to your images. In that case, even if the image doesn’t load, the subscriber would have an idea what your image is about. Also, opt for a browser test of your emails.

This Will Give You A Clear Idea

Of ​​how your emails are displayed on various platforms. 2. Maintain consistency of design elements. Make sure the design elements present in your email and website are similar and in line with your brand guidelines. Remember, when your images are consistent across all channels, it’s easy for the subscriber to connect with the brand. It saves them a lot of confusion and misunderstandings. And when everything is so precise and clear, the possibility of your conversion increases. All they need is a seamless experience to become a buyer. 3. Use similar fonts everywhere Fonts play an important role in increasing the readability of your email, thus improving the engagement of your email.

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