We are approaching the middle of 2020, but email is still the choice for business and marketing communications. Regardless of demographics, industry, business, or consumer, everyone relies on email. With this increase in the volume of messages received in the Inbox, it becomes imperative that an email appear highly personalized […]
Business Fax Database
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With its more than 2.5 billion users, it would be a huge mistake if you didn’t use Facebook as a platform to talk about your brand. Although Facebook remains a competitive platform for advertising, you may be surprised to learn that ad prices decreased 6% in 2019 despite a 37% […]
The unsubscribe button is an option provided by email marketers to their subscribers in email to reset the quantity and quality of emails they receive. The option to unsubscribe provided in the email is an important and required aspect of any email sent by any provider. In addition, In accordance […]
Customers are the greatest asset of a company. Imagine not having customers to buy your products or services. Would your business survive? Not at all. That’s why it’s important to provide your subscriber base with a positive customer experience. Remember, customers who have a positive experience are more likely to […]
Gone are the days when having marketing automation software was considered a luxury. It has become a necessity. And Marketo is probably one of the most coveted automation tools available on the market today. It is not only suitable for large companies, but is also a great option for small […]
Every organization would have encountered these two cases: one where an employee wants to relocate to a different city but wants to continue with their organization, and the other is where a talent you want to hire is unwilling to relocate. An organization’s greatest challenge is recruiting and retaining talent […]
From a slow-moving, traditional giant consisting of just a few well-defined powerful entities to a dynamic and vigorous sector that has ‘democratized’ finance, the global financial services industry has undergone a massive paradigm shift in just a couple of decades. In addition, In addition to the Internet, mobile banking, and […]
Today, regardless of the type of industry, the main objective of every company is “customer satisfaction”. The path to a happy customer cannot be paved by simply offering a premium product or services at a reasonable cost. It’s also about how you interact with customers and the type of relationship […]
We all have found at least one email, after opening it, and ended up thinking, why did I sign up for this brand? As marketers, we are bound to know the work that goes into crafting an email or email campaign, but we may never be able to ‘accurately’ predict […]
Email deliverability is one of the most complex marketing issues. There are many factors that make or break email campaigns every day. To help you better understand email deliverability, we’ll cover one of its main components: audience engagement. In this post, you’ll find out what engagement is, how it affects […]
With 77% of marketers using personalization in their email marketing strategy, it would not be wrong to say that email personalization plays a significant role in the success of any email campaign. Additionally, 90% of customers find personalization in emails appealing. That makes it pretty clear why subscriber engagement increases […]
This article is a continuation of Part 1 of the May 2020 release of Salesforce Marketing Cloud. In Part 1, we discussed the following features released in May 2020: Pause and resume the ride Alternative address in the sender’s profile Create a mobile audience in the contact builder View live […]
Micro-segmentation is the process of classifying consumer groups according to their needs, wants, and similar responses to a marketing action. These factors can be affected by other supporting factors, such as where they live, etc. Since various market stimuli can have different effects on people in the same subgroup, micro-segmentation […]
Marketo is without a doubt one of the best platforms to evaluate and automate marketing tasks not only in email, but in other channels, including social media, website, various devices, in marketing processes such as customer management. prospects, consumer marketing, mobile device management, etc. Whether you’re a small business or […]
As we head into the middle of 2020, a lot has changed since the beginning of the year. People have isolated themselves and jargons like quarantine, social distancing, pandemic and isolation have become part of our daily conversations. The perception regarding shopping, the travel ban and people’s priorities have changed […]
We live in the age of OTT. OTT or Over-the-top services that offer diverse ‘video-on-demand’ content on their online platform have gained immense popularity over the past decade, handily eliminating the need for a TV at home. Interestingly, the OTT market is expected to reach $167 billion by 2025. ott […]
Key performance indicators (KPIs) like open rate and click-through rate are widely used to determine results and improve email marketing performance, but what about your average email response rate? How much does it matter? How does it impact your email campaign? As an email marketer, you may be familiar with […]
We’re approaching the May 2020 release of Salesforce Marketing Cloud, and we couldn’t be more excited that Salesforce is rolling out a new set of features for the Marketing Cloud. While some of these will make our lives easier, there are some that are ready to help in many different […]
