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We see personalization in our day-to-day as we interact with modern technology, whether it’s a movie recommendation in an app or a curated list of products that meet similar criteria from your previous orders or simply the information you receive on your news. . Every action on the internet brings […]

Look around! Except for the walls and ceiling in the room, most of the stuff was likely purchased or purchased online. This is how electronic commerce has entered our lives. From a safety pin to your home appliances and even the car parked in your garage, it’s all now available […]

We all love that warm welcome message we get when we sign up for emails from a brand, right? What about those brilliant and timely emails we get when we add products to the cart but don’t checkout? I am an absolute fan of these creative emails. All of these […]

Brands send many different types of emails, each with their own target audience, purpose, target, and use case. Two of the most common types are promotional emails and transactional emails . The former is primarily on customer acquisition, retention, and engagement, while the latter is about facilitating a one-on-one interaction […]

We all need tools to automate our processes, and the easiest way to do this is by using drag and drop activities on the canvas, which makes the automation process easy. With Marketing Cloud we can track interactions using the powerful data capabilities of Journey Builder, also known as a […]

The technology enables email marketers to structure targeted, relevance-rich email campaigns that drive results. Perhaps, this is why email automation is among the top three tactics used by email marketers to improve campaign performance. Email marketing is one of the most important communication channels, and automation is right in the […]

Events and conferences are not only an extension of marketing strategies, but also an important channel to interact directly with the audience. As marketers, we know that such engagements not only promote your brand, but also build a stronger relationship with customers and prospects as they engage with the brand […]

Marketers love creating a content strategy for their campaigns and seeing it implemented in their marketing automation platforms. The Salesforce Marketing cloud content authoring feature is a valuable asset that helps marketers create and execute amazing marketing and communications campaigns. Let’s take a closer look at the aspects of a […]

You can’t do it all as your business grows. There is likely to be more than one person writing emails to your customers. To truly connect with customers and prospects, many businesses rely on research and buyer personas. E-commerce emails are most effective when they build trust, and it’s hard […]

All marketers who use Marketo will agree that no matter how much hands-on training they receive, there are times when they don’t take full advantage of Marketo’s tools, which can save a lot of time, energy, and resources. Marketers use and reuse text and graphic content in emails and landing […]

Packed with helpful templates, forms, buttons, text, and a host of other easy-to-use features , Salesforce Marketing Cloud (SFMC) Email Studio is perfect for brands looking to create automated, engagement-worthy custom email campaigns that delight customers. your audience and inspire them to take action. Now, even if you design impressive […]

Any marketer who has or is considering migrating from their marketing platform will know that migrating from one automation platform to another is not only a daunting task, but involves more than a well-planned strategy. A small mistake can break your automation structure. Loss of important data, partial synchronization and […]

Tapping on the correct customer emotion is of paramount importance if you want to sell your products or services. When a customer makes a purchase decision, emotions play an integral role and therefore you need to understand how customer psychology works before executing your marketing strategy. Email marketing is no […]

You worked really hard to create great content for your website, blog, or email newsletter. You spent hours researching the topic, reached out to your audience asking for their preferences, and even hired a proofreader to make sure all your ‘ I’s were dotted and all your ‘Ts’ were crossed. […]

Although email marketing is a decades-old marketing practice, it is also an ever-evolving medium. With regular market updates, changing design trends, adaptive customer behavior, and faltering market statistics, as a marketer, you not only need to stay up-to-date with developments, but also master the art of running an email marketing […]

As marketers, we all know how difficult it is to get customer feedback through an email campaign. Similarly, as customers, we too are reluctant to provide feedback, especially if it’s not on the same platform, i.e. when we’re asked to go to a different landing page to provide feedback. Also, […]

Traditional email newsletters and one-time email campaigns still serve their purposes, but what makes modern email marketing such an advanced communication channel is how, over time, emails have become involved in the market. establishment of connections. Emails are essential in all business verticals, but the industry that is creating the […]

Mapping and automating the customer journey, once considered a privilege, has now become one of the few pillars of a marketing campaign. This is not only due to the impact it has on email marketing programs, but also because it helps in coordinating multi-channel marketing. While average customer journey optimization […]

The global leisure and hospitality market is extremely diverse, ranging from hotels, restaurants, and cruise ships to tour operators, airlines, and even car rentals and casinos. Source: The Business Research Company and Statista Despite these encouraging figures, the sector has experienced quite a shock in recent years. With the proliferation […]

Marketo is quite well known for its accessibility and user-friendly interface, which doesn’t require any major technical knowledge as long as your marketing foundation is solid. Like all other Marketo features, managing customer data and delivering relevant identity-based emails is a hassle-free process. Nearly 74% of marketers have admitted to […]

Marketing Cloud Connect is a package that integrates Salesforce CRM with Salesforce Marketing Cloud. Integrate Salesforce Marketing Cloud with Sales Cloud, Service Cloud, and Community Cloud. Marketing Cloud Connect helps marketers bring CRM data stored in Salesforce CRM to life and use it for their benefit and ultimately that of […]

Nonprofits are overwhelmed with a list of tasks that need to be tackled with limited resources at hand. And a streamlined and efficient email workflow is exactly the kind of setup a resource-strapped industry needs! An average open rate for nonprofit emails is 25.17%, which is considerably higher in other […]

In this age of massive internet and social media use, marketers are constantly using email in their influencer media strategies to reach their consumers on a more personal level. Email marketing is a highly effective digital marketing strategy that involves emailing customers and prospects by exchanging news, updates, featured products, […]

COVID-19 has left a profound impact on all industries and their users around the world. The travel industry is sadly one of the hardest hit industries as everyone is forced to stay home and restrict their wanderlust. However, life has started to return to normal and concerned government bodies from […]

Well, if the experts are to be believed, then it is both . To be successful, email marketing requires good planning, creative thinking, and flawless execution. In addition, And most importantly, there must be a solid strategy that drives all of these elements together and creates a cohesive whole. Even […]

Today, Artificial Intelligence (AI) is causing major changes in probably every area related to the human experience, from manufacturing and education to healthcare, finance, and even national defense . Also in the areas of business and commerce, artificial intelligence tools, systems, and applications are empowering organizations to streamline their operations, […]

With 62.26% of customers feeling “happy” and “excited” to respond to a personalized message from a retailer, it becomes imperative to send personalized emails that are most likely to improve subscriber engagement. Additionally, 55% of consumers have revealed that they like emails that send relevant products and offers. Given these […]