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Did you know that the World Bank predicts a baseline 5.2% contraction in global GDP in 2020 ? A contracting GDP implies lower consumer demand, changes in consumer behaviors and thus possibly lower consumption spending. Even big, well-known brands like Unilever acknowledge that today’s challenging global environment has led them […]

The coronavirus outbreak has caused a major change in how the nonprofit industry works. Charity events are no longer feasible, most events are moving online and video conferencing solutions are being widely adopted. When it comes to fundraising for nonprofits, communication still plays a vital role; getting the word out […]

Email deliverability is one aspect that gives marketers around the world sleepless nights, as it can derail all the effort they put into designing and executing the best campaigns. There are multiple factors that affect email deliverability: domain, difficulty unsubscribing, lack of engagement, incorrect or non-existent IP warming, URL shorteners, […]

When you test drive a new car, what do you do? Get the car expert to explain all the features that would help you achieve a smooth driving experience, right? What if you didn’t know what features it has? Obviously, you won’t be able to use it to its full […]

In 2019, Christmas sales grew 4.1% to $730.2 billion. This includes online and other out-of-store sales which were up 14.6% from the prior year. (source: National Retail Federation (NRF) Previous NRF research has also found that: On average, national (US) holiday sales have increased by 3.9% over the last 5 […]

Marketers around the world are trying to reach subscribers in unique ways, across multiple channels, and at the optimal time. However, subscribers have multiple options to unsubscribe or unsubscribe, and marketers need to be careful when selecting subscribers for emails. To help solve this problem for marketers, Salesforce Marketing Cloud […]

In an increasingly noisy world, this statement makes people stop and take notice. But retail isn’t really dead; it is simply evolving . As customer demands change for better products, better service and more convenient communication touchpoints, the industry is at an inflection point. Even with email marketing, retail customers […]

All business owners know that the holiday season is the busiest and most productive time of the year. Most companies make 30% of their annual sales during this time of year. In 2019 alone, holiday season spending passed the trillion dollar milestone for the first time in the US! It’s […]

Audience segmentation allows brands to better understand the needs of a specific customer base and align their email marketing strategies and messages to meet those needs. Segmentation also supports a brand’s goals around email personalization. Personalized emails can deliver 6x higher conversion rates compared to generic messages. So by combining […]

The Christmas season is about to begin. While the shopping craze brings with it hectic schedules and crazy work hours, it is arguably the most lucrative time of year for businesses across all verticals. In fact, according to the US National Retail Foundation, you can see a sudden and steady […]

We are in the last quarter of 2020. This time it coincides with the final Salesforce Marketing Cloud release for the year. The October 2020 release. Everyone in the Salesforce ecosystem, whether they are customers, Salesforce partners or marketing agencies. Are eagerly awaiting the release as everything is set to […]

One of the important tasks of a volunteer management leader is to communicate with volunteers. Not only do you need to make sure all volunteers are on the same page and aware of what different opportunities require, but how you communicate will affect how you recruit potential volunteers. This is […]

The Christmas season is right around the corner! With holiday spending expected to hit a new record high of $6.16 billion this year , we expect your email marketing campaign to grab shoppers’ attention is already underway. After all, this low-cost, high-ROI digital marketing channel is your best bet for […]

A lot of time, energy, and resources go into planning, executing, testing, and analyzing an email campaign. Still, sometimes things get overlooked and lead to sub-par results. In addition, Even with Salesforce Marketing Cloud (SFMC), a leading provider of digital marketing automation and analytics software and services, email marketers and […]

Marketers work within the Salesforce Marketing Cloud as part of teams and subteams. These teams can be divided into several categories depending on the company or specific use cases. Marketing teams can be classified based on factors like region, markets, organizational hierarchy, or any particular setup. This categorization helps the […]

Attracting a new customer can cost you 5-7 times more than retaining an existing customer. Also, the probability of successfully selling to an existing customer is 60-70%, while the probability of successfully selling to a new customer is only 5-20%. (Source: Altfeld & smallbizgenius.net) And yet, 44% of companies focus […]

If you’re reading this post, you’re probably a more or less advanced email marketer. You keep up to date, you check the real trends, that’s why you have found the current article. It sounds quite logical. So we assume that you are already more or less familiar with gamification. At […]

Email continues to outperform other digital marketing channels, not only in terms of its high ROI, but also as the preferred mode of communication for customers. Up to 73% of millennials prefer emails when it comes to communicating with a business. When it comes to receiving communications from retailers, the […]

Almost every year there seems to be new trends in email marketing. Whether it’s automation or send-time optimization, dynamic content, or predictive intelligence, these key trends can be easily harnessed with Salesforce Marketing Cloud (SFMC). But one trend that many email marketers miss is real-time marketing . And this is […]

A year ago, I had taken an online course on copywriting on one of the digital platforms. It didn’t seem all that exciting until one day I received a personalized letter from them thanking me for taking the course, along with a cute pocket journal (with branding) and a fancy […]

Marketers rely heavily on the holiday season to drive profits as it is the busiest time of year that drives maximum conversions for businesses. This time, marketers will be able to reimagine new opportunities as e-commerce has shown 10-year growth in a single quarter. During the holidays, business owners will […]

It’s puzzling to understand the optimal number of contacts to add to your list for a great marketing strategy. You don’t want to underestimate it and not be casting a wide enough net to generate results. But you also don’t want to spend too much time and energy on your […]

Email marketing automation can bring a number of benefits to any eCommerce business, ranging from consistency in creative content to increased efficiency, lower costs, and better accountability. In order to achieve these end goals, you need a marketing automation platform that captures and stores data to help you develop your […]

Salesforce Marketing Cloud (SFMC) includes a number of powerful tools that enable brands to create and manage winning email marketing campaigns. But even those new to SFMC can easily take advantage of the platform’s sophisticated features to discover and understand their customers, design memorable Salesforce email campaigns, and thereby build […]