What comes to mind when you read “blockchain”? Bitcoin? Cryptocurrency? Do you hear these terms a lot lately? Well, we are in the digital age and innovative technologies are disrupting all walks of life. Blockchain is one of those technologies that will be inevitable in the near future. So what is all the fuss about and what are its applications in email marketing? Read on to find out. First of all, what exactly is Blockchain? Previously, all data was stored on a centralized server on the Internet. Blockchain is a new age technology that uses a distributed ledger (registry or database) to store data and transactions. In simple terms, it is a chain of data managed by a group of computers.
Also called the new Internet, data on the blockchain is protected using cryptographic principles and stored in a decentralized manner. This means that the data stored here cannot be tampered with and there is no central database for hackers to target. Transactions made through this system are fast, reliable and highly secure. Blockchain technology is based on the following key principles: It uses a transparent distributed ledger, which allows users Hong Kong B2B List access all the information (including past transaction history) they need to complete the transaction. Direct peer-to-peer transactions are possible, eliminating the need for middlemen or central storage.
Users Are Given
A blockchain address to verify transactions, which with others or kept anonymous. Because the entire system is online, processes using algorithms. Each and every transaction is linked to the previous one and stored in the decentralized ledger permanently. Predominantly used in the FinTech sector since its inception, this technology also has its applications in sectors such as healthcare, property and trading, crowdfunding, supply chain and many more. So how will it affect emails? If you think email is too old to embrace the latest technologies, think again! In fact, email has been reigning supreme for a long time. But over the years, it has adapted to all the changes that have come its way and will continue to do so.
Over the last few decades, emails have evolved from simple HTML-based hard-coded templates to emails that deliver high value through hyper-personalization and automation. The growing demands and awareness of modern customers have led to the implementation of data security laws like the GDPR. Customers want their emails to be end-to-end and their personal data and information. So secure email marketing with end-to-end encrypted emails is something we will start to see more of. Blockchain-based encrypted emails are the future! An email sent and by blockchain is in the database permanently and cannot be or by an outside source. This gives email marketers the thrill of sending perfectly crafted emails to their customers.
Blockchain Technology Ensures
That all user data is correctly and there is no room for user information to with. Therefore, blockchain technology will give a new perspective to emails. These are some of the most prevalent benefits of blockchain in email marketing that. Protects and stores sensitive user data Customers are unwilling to sacrifice their digital privacy and security these days, making them think twice about signing up for a company’s email newsletter. With the implementation of GDPR, companies are to limit data collection and respect user privacy concerns. On the other hand, marketers also need to know and better understand the preferences and choices of their users to send them relevant and well-crafted content.