With around 3.7 billion active email users worldwide, leveraging emails the right way can definitely help businesses reach new heights of success. In fact, email advertising spend has already reached a whopping 350 million US dollars in 2019. So, it would not be wrong to say that email marketing is one of the main marketing channels. However, with the emergence of some new marketing channels like chatbots, speculation about the decline of email marketing has become quite high. Well, with an expected growth rate of 136%, it might seem like chatbots will take over emails, but that’s certainly not the case. In fact, 51% of customers no longer like to use chatbots.
Sure, chatbots come with many benefits, but overwhelming email marketing is still a distant dream for him. Do you want to know how? Look at the Barbados B2B List points. 1. Wider scope As mentioned above, there are currently 3.7 billion active email users. In fact, according to Radicati, this number is expected to reach 4.2 billion by the end of 2022. As a result, the reach of email marketing will undoubtedly be greater than that of any other marketing channel. Also, the conversion rates of emails stand at a high 66% compared to any other channel.
Going Further, Demographics
Also play a big role in making email marketing a customer’s first priority. Sure, chatbots can make their way among millennials who are well versed in smartphones and the internet. However, with only 17% of the older generation accessing the internet through smartphones, mobile-friendly marketing channels like chatbots don’t stand much of a chance. And on top of that, 55% of users over the age of 56 prefer to check their email on computers, not mobile. So email marketing of course has a competitive advantage over chatbots. 2. Higher ROI When it comes to ROI, no one can beat email marketing. According to HubSpot, with every $1 spent on email marketing, you can get roughly $38 back in sales.
That’s an ROI of 3800%. Although chatbots also have an ROI of 400% in some cases, that is far from surpassing the ROI of email marketing. In short, profitable strategy is the key to success of any business and that is exactly what email marketing does better compared to chatbots. 3. Better connectivity Do you know that 58% of people check email first thing in the morning? That says a lot about the reach and connectivity of emails in our lives. In fact, from our colleagues at work to the services we pay for, everyone contacts us through email. Whether one is looking for it or not, emails can reach a customer at any time, unlike chatbots, which can do anything only when asked by a customer.
As A Result, Email Marketing
Certainly has an advantage over chatbots. If done right, you’ll develop customer interest in your products that they weren’t even looking for. Still, while emails can help you engage and engage your customers, 4. Great marketing assets The emails as a whole are marketing assets on their own. From compelling, engaging copywriting and creative designs to compelling content and strong CTAs, it has everything that drives customers to take the next action. In fact, it would not be wrong to say that email marketing is nothing less than a marketing tool for your business. Plus, its ability to share also makes it a solid marketing channel.