Email marketing automation can bring a number of benefits to any eCommerce business, ranging from consistency in creative content to increased efficiency, lower costs, and better accountability. In order to achieve these end goals, you need a marketing automation platform that captures and stores data to help you develop your marketing strategies in line with the expectations of your target audience. You also need streamlined workflows for efficiency and the option to generate eCommerce reports to assess what’s working and what’s not. With these clearly defined goals and capabilities, you might think zeroing in on a platform that aligns with your requirements will be a walk in the park. But with over 7,000 options to choose from, as of 2019, the journey to automating your eCommerce email marketing initiatives won’t be as easy as it might have seemed at first.
Let’s take a look at how you can simplify this decision: Factors to Consider When Choosing an Email Marketing Automation Platform To choose an email marketing automation platform to help your eCommerce business thrive, you Albania WhatsApp Number List to evaluate its capabilities against your specific needs before you go shopping. To help you get started, here are some factors to consider: I. Integration When it comes to increasing the effectiveness of your email marketing initiatives, your CRM is your most trusted ally. It is imperative to choose an email platform that can be integrated with your CRM, so that the task of sending emails, managing customer data and content is simplified and hassle-free. It also gives you key insights into metrics like click-through rates and open rates.
Also, It’s Possible
That you’re running your eCommerce store on a different platform, like Shopify or WooCommerce. In this case, it is essential that your marketing automation platform can be natively integrated with these platforms. This will go a long way in leveraging your website visitor activity to automate lead nurturing campaigns. ii. Mobile-optimized templates According to a 2019 report, 42% of all emails are accessed on smartphones every day. In a world where fewer people turn to desktops to open their emails, choosing an email marketing automation that offers mobile-optimized templates is non-negotiable. If your email doesn’t display well on mobile screens, recipients will bounce back in seconds. All your efforts will have been in vain! iii. Induction You’ll need help setting up and onboarding any new email marketing automation platform. However, not all onboarding support is equal.
During your research, pay attention to whether there is an incorporation fee. If so, how much? This can cost the rigs hundreds of dollars, leaving a huge impact on your bottom line. It also helps determine whether configuration and onboarding did on-premises or remotely. IV. Prices Pricing structures for email marketing automation platforms vary from service provider to service provider and also depend on the customer database. Since eCommerce platforms usually have an extensive database, it is crucial to check how much you would spend on each email marketing campaign. While you’re on the subject, pay attention to their policies on expanding services. The database of e-commerce companies can grow rapidly. So choose a platform that best meets these changing requirements in the most cost-effective way.
User Interface Almost
All marketing automation platforms have the benefit of an intuitive and easy-to-use user interface. But in essence, this is not always the case. Of course, any new platform comes with a learning curve. Still, spend some time on the platform to see how easily you can create emails. How dynamic the layout is, and if you can figure out the analytics on your own. The whole purpose of using a platform for greater efficiency and effectiveness is. Features Similarly, different email marketing automation platforms have different features and functionality. Now features like visual builders, pre-built templates, and multiple lists for contacts are basic expectations. However, some platforms offer additional functionality like emojis in the subject line. Optimizing send time for higher open rates and A/B testing.