Understanding Email Copywriting Formulas That Convert

Copywriting is an art, and just like any other art, writing awesome copy also works with a few tricks and secret formulas. You have to be creative enough to be a copywriter, but there are certain frameworks that can help you write more effective emails that convert. To learn more about email copywriting, we reached out to Joshua Earl, an email marketing specialist with extensive knowledge in writing entertaining and educational emails that subscribers love. Let’s assimilate the knowledge in copywriting formulas to write better emails from the expert himself.

What are the different email copywriting formats? There are basically three different formats or formulas that can be used for emails and they can be used differently depending on the type of campaign. 1. The first is the tone of the story lesson . It usually means that the email opens with a story. It could be a reference to a movie or a recent China B2B List incident. Let me give you an example of a story I used recently. The client’s target audience is made up of loan officers, who give mortgages to people. They hated a certain real estate company because it had found a way to twist their arms and make them pay money (up to $4,000 per month) for leads that they used to get for free.

This Was A Huge Pain Point

So, I interviewed a guy who narrated his story. The target audience already knows the story and understands what that real estate company did. But by reiterating this story and forcing them to relive it, they become enraged again. That’s the kind of emotional impact it leaves on readers. The story can be funny, sad, or about anything that might trigger some kind of emotion in the reader. write interesting stories Research is the key to writing good stories. It also depends on how accessible your customers are. If the people you’re writing for aren’t tech-savvy, you can interview them to find out more about them. On the other hand, if your market hangs out on Facebook or Twitter or different forums, you can go and learn about their interests and challenges.

China B2B List

These forums even allow you to sort by the number of threads and display the longest threads for information on quick access buttons. You can go to industry sites and check out popular articles. Look for recurring themes in the types of articles they publish. Another story I wrote for the loan officers was taken from the movie Pirates of the Caribbean. I talked about how sites like bankrate.com will hack your leads. I talked about Captain Jack Sparrow and then I made my point in the form of a lesson. It can be a line or a couple of short paragraphs where you can extract the “WHY” of the story. The speech is usually a fairly simple call to action that connects the lesson to something you are offering.

You Can Find Story Snippets

In your everyday life and then make a connection in your email. A positive angle for a story might be about a guy who gets two leads a month and then executes a couple of strategies. And now he’s getting 10 leads. It shows new opportunities to the reader. The really cool thing about email is that you can go back over and over and hit it from different angles all the time and you never know which one will open the door for a particular person. Since stories always have an entertaining twist, they work best for content email where you want to keep the reader engaged and have them looking forward to the next email. 2. The next copywriting formula is the Agitation Problem Solving (PAS) formula .

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