It’s an intoxicating experience to be able to create an email marketing campaign of your own. You don’t have to patch holes in someone else’s plan or try to cross out a change of direction in a company plan that has been etched in stone for years. That is the good part. You can get rid of what no longer works and take advantage of the good things that survive the restructuring. Who wouldn’t take the opportunity to chart their own path? You’re ready to start digging into retargeting, creating a quiver full of triggered emails, nurturing programs, and great new content to go along with it all. Wow Speedy! This is where many marketing programs go off the rails.
You are so excited about what you can do that you don’t take the time to think about why you should do it. What strategy is and is not Here’s the hard truth about creating and executing a new email marketing strategy plan: You need to do a lot of research Sudan B2B List planning before you can get down to the nitty-gritty of developing specific strategies and supporting tactics. Think of this as your “plan to plan” phase. Before you can start creating your plan, you need to understand what strategy is and how it differs from the other roadmaps that guide your company’s operations. It is not the same as your company’s business plan. Your business plan covers the “who,” “what,” and “why” of your business.
Your Strategic Plan
On the other hand, covers the “how” and the “when.” It is the action plan for your business, laying out tasks, goals, resources, and a timeline for achievement, as well as the metrics you use to measure your performance. It’s more than a bunch of tactics. Many marketers confuse tactics with strategy. This leads to an inconsistent and disorganized process that wastes time and money. Your strategic plan has three parts: goals, strategies, and tactics. Clarity about the role each party plays is crucial to your success: Objectives : This is your objective. A typical goal is to “increase annual revenue.” Strategy – Strategy supports your goal. In this case, your strategy to increase revenue could be “increase website sales.”
Tactics – Tactics are the things you use to push your strategy forward and achieve your goal. One of your tactics could be to “implement a cart abandonment program to reduce lost sales.” But a tactic like this must have a strategic imperative if you want it to work. Tactics are often associated with new technologies. Let’s say you switch email service providers, and suddenly you can start that abandoned cart program you’ve been dreaming about for years. It’s a great tactic for many businesses, but is it right for yours? Your strategy will dictate how you set up your program and how you measure success or failure. You will not be successful if you start with tactics and then try to adapt your strategy to suit it. Remember: the goal comes first.
Then You Create The Strategy
To help you achieve your goal. Then, and only then, do you choose the tactics that will help you carry out that strategy to achieve your goal. Ready to start? Start with the data: 4 key sources Data is your greatest ally at this stage of the planning process. Do not rush into this research time. If you don’t have all the facts as you go through strategic planning, you could end up leading your business down the wrong path. This data collection effort will focus on your customer data: Who are your customers? Why do they buy from your company? What do they buy, when and how much? The four points I describe below are not an exhaustive list; These are the basics you’ll add with your company’s unique data sources. 1. Gather the data: It ‘s everywhere, but sometimes we overlook some obvious sources.