Surely you have heard the term engagement in a conversation, so in this article you will find out what engagement is on social networks and how to create it. You have finally decided to exist in the world of social media. Your Facebook page has been very cool or your Twitter profile is just what you had thought, but you still do not see the response of your followers and you will ask yourself: what should I do now? Creating engagement is the answer. When a brand decides to have a presence on social networks, it must keep in mind that these are not e-commerce sites or product catalogs, but rather a space to interact with the public . INDEX 1What is social media engagement? twoWhat is engagement for? 3What are companies doing to generate engagement?
3.1What Coca-Cola is doing 3.2What Netflix is doing 4How to create engagement on social networks? First, let’s clarify what social media engagement is. The word engagement can be translated into Spanish as fidelity or commitment . This term is used to refer to the bond that exists with the user community through the presence in social networks. If you work wisely to get the commitment of your audience, surely your sales will benefit. What is Malta Email List for? Now we understand what is engagement in social networks, now let’s see what it is for: Convert common followers into loyal friends of your brand because you are going to offer added value with the content you publish and the way you interact.
Increase And Improve
Interaction with the community If your content is attractive, you will be able to attract the attention of your followers. Strengthen the relationship and make it more lasting. Your followers will get to know you more and more and their confidence to make contact with you will grow. The interaction will be more fluid and you will have the opportunity to generate sales. Ensure your presence in your social networks If your audience talks about you, you will make your name known in the world of social media. What are companies doing to generate engagement? In the social networks of Netflix and Coca-Cola they are very clear about what engagement is and they have a lot of interaction from their followers. So we will review what strategies they use to give us a little idea of how they create that link.
What is Coca-Cola’s strategy on Facebook? coca-cola posts screenshot The Coca-Cola company community has 105,865,165 followers. This company usually posts videos that don’t go past 01:30 and posts about soccer team events. The videos belong to the #MeHaceCerrarLosOjos campaign and people identify with it because it projects situations of daily life accompanied by a Coca-Cola. Their post copy is usually short. The Community manager tries to answer all kinds of positive and negative comments in a very original way. What is Netflix’s strategy on Facebook? netflix posts screenshot Netflix has a community of 39,040,882 who are always engaging on their posts. Within the content they publish we can find memes about the daily behavior of the people who use their services .
People Feeling Identified
With each publication do not hesitate to make comments and share the content. Another point that can be seen on this page is that its Community manager responds to comments, sometimes sarcastically and using gifs. Your post copy is very short. Hey! We can help you with your social media strategy As a social media agency we can “give you a hand” and help you achieve better results. How to create engagement on social networks? To find that link with your community, you have to put effort into the message you are sharing on your networks with the intention of creating a positive emotional state towards your brand. Provide them with an environment of trust. Engagement starts with a post and continues with a dialogue; how you respond is what will generate the link.