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One of the simplest methods to measure your website’s lead conversion rate is to use Google Analytics. Once you have set up Google Analytics on your website, you can track conversions by going to the “Conversions” tab and then selecting “Goals.” From there, you can see how many people have completed a goal (such as filling out a form) and what the conversion rate is.

You can also use other tools like Crazy Egg to heat map your website and see where people are clicking. It can help identify areas of your website that may need improvement to increase the lead conversion rate.

Customer acquisition costs

To put it simply, your CAC is the amount of money you spend to acquire a new customer.

Measure your CAC by taking your total sales and digital marketing expenditures for a period of time divided by the number of new customers acquired India Phone Number  during that same period. The lower your CAC, the more efficient your acquisition efforts are. If your CAC is too high, you’re likely overspending to acquire customers and not generating enough revenue from them to justify those costs.

To reduce your CAC, start by looking at

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Where you’re spending the most money to acquire customers. If you’re spending a lot on paid advertising, see if you can decrease those costs while maintaining or increasing your customer acquisition rate.

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