Have you ever walked into the bookstore and bought the first book you saw without knowing anything about the book? Never! She has shown interest just by taking the book. Your first instinct is to check the plot. If there are testimonials from major newspapers printed on the cover of the book, he tends to read those too. Next, he pulls out his phone and looks up reviews on Goodreads. Once you are satisfied, you make the purchase and leave the store happy. This is how a lead nurturing campaign works. It gives your potential customer a clear idea about the brand, which helps them move from the consideration stage to the decision stage. Nurtured leads make 47% larger purchases than those who buy right away. When someone visits your website, it’s not always because they’ve decided to buy from you.
In fact, most of your leads are at the top or middle of the sales funnel. They’re either in the research phase, meaning they won’t want to know more about you, or they’re in the consideration phase, meaning they still need time to think before they buy. You need to work on an active inbound lead nurturing email strategy that will help you convert your leads Togo B2B List customers. How Lead Development Helps Companies that nurture their leads generate 50% more sales. Lead nurturing allows you to connect with your prospects, engage them and gain their trust. Let’s see how lead development helps you as a business: Immediate Connection – You can connect and respond to your leads immediately.
The Faster You Respond
The better your chances of converting the lead into a customer. Showcase your expertise – When they sign up for your newsletter, they hardly know what you do and why they should choose you. Nurturing email campaign gives you a platform to showcase your expertise. Understand the prospect: If you know what your prospect is interested in, you can easily get them to complete the purchase. Identify pain areas – this will help you deliver relevant content. Depending on how they respond, you can reach out more and convert it into sales. Opportunities to segment: No two prospects will behave the same way when they see an email from you.
Lead nurturing helps you identify how your lead is likely to behave and segment the email based on that. How Email Automation Helps Imagine sending those nurturing emails to all your potential customers manually. That would not only cost you a lot of time, but also a lot of money. Automation helps you send relevant emails at the right time to the right audience. When you create campaigns that connect with the needs of your audience, the chances of improving your conversion are high. Targeted emails help you reach your audience at a time when they are most likely to open it. If you use email automation, all you have to do is create a campaign and your work is done.
You Can Focus On Your Core
While your leads are targeted and persuaded to convert. An email marketing campaign works only when you can control open and engagement rates. Depending on the metrics, you can identify what the reader is interested in and send them content and information accordingly. Segmentation is possible based on the metrics you have, to send a more targeted and personalized email. Ultimately, your sales team can focus on converting quality leads that are nurtured by email campaigns. If the recipient has signed up, with no immediate purchase intent, your email campaigns can put your brand at the top of their minds and work to move them along the sales funnel gradually.