The acquisition of products and services depends on how capable a company is of transmitting to the user why its solution is better than the others. Thus, the quality of the information provided is a key factor, but its development time can increase costs for companies. This is where content curation comes into its own. Next, I will tell you about its benefits, its importance in different inbound marketing techniques such as content and social networks. I will also share with you a list of content curation tools that I usually use and that will surely be very useful to you.
What is content curation? To begin, I will return to the definition of Eva Sanagustin, who in her book “Content Marketing” conceptualizes: “Content curation or content filtering (content curation) consists of collecting, filtering and sharing valuable Lebanon Email List on a specific topic… But it is content that is not your own, but rather that of third parties or companies. The person in charge of this task is the content curator and his criteria and manual selection is what marks the curation strategy” We can also handle a more concise definition: Content curation is the action of gathering relevant content on a specific topic, filtering it, adding value to it, and sharing it.
Difference Between Curation
And content aggregation The aggregation of content consists of collecting information from various sources and publishing it as it is, for this, there are automated tools. So where is the difference? It lies in the fact that content curation requires the human element to discern what is of value from what is not. To be a “content curator”, it is advisable to have a certain domain of the subject, since you need to be able to select with good judgment the relevant information for the user who will consume said information. In addition, it is important to know how to add value to the content during the process. Unlike aggregation that involves just searching – which can also be automated by a tool – and posting whatever is in the source, curation involves insight.
I do not underestimate the aggregation, since in some lines it can be useful, especially in those in which they have new and relevant information in small periods, for example, the news sector, the stock market or very specific such as the weather. When curating content, I recommend you focus it on a very specific niche since this will, over time, give the curator relevance. In fact, many authorities on some issues or even opinion leaders have emerged in this way. Do you need help with your content? As a social media agency we have community managers. A content marketing service to help you achieve better results Benefits of content curation So far you will ask yourself. All these efforts, what are they for me?”. Well, there are a number of benefits that you can achieve by curating content.
Among The Most Important Are
Generate information about topics that were unknown to you. Find more content ideas for your own blog. Save time. Offer useful content more often to your readers. If you are starting in content writing, it is a good turning point. The importance of curation in content marketing. It is common to find companies that have a website and a blog section, however. When trying to access it, the user does not find anything… They are losing opportunities and generating a bad experience! There could be several reasons why these companies have not yet started working on their content. Their budget is limited so they don’t hire content creators. They have not worked on their content strategy.