Data-Driven Email Marketing: 6 Tips That Will Help You Send

Has this happened to you? You have your car keys in your pocket and you are looking for them everywhere except your pocket. In the same way, we tend to look for answers to most obstacles or snags in our email marketing setup everywhere except in the wealth of valuable data we already possess. According to one study, companies that use data to send smarter campaigns perform 85% better than their competitors when it comes to sales growth. However, it’s also important to know exactly how this data should be used so that it helps further strengthen our email campaigns and ultimately drive better ROI. Let’s explore 6 ways you can make the most of data to send more personalized, relevant and timely emails.

Establish a preference center to assess your subscribers’ preferences. You just got a new subscriber. Live! Now, just as you want to know the subscriber better, the subscriber is also interested in knowing more about you before trusting you. To build this trust, you Bhutan B2B List some demographic ‘data’ about this newbie: what is their age, gender, date of birth, location, etc. Your preference center is the starting point for data collection. You can always ask more questions, like what kind of content would they like to receive from you and how often. By giving them the reins in your hands, you are actually nurturing them to eventually become. Make sure there is a link to your preference center in each of your emails.

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Preference center . While they start with a really nice message that they care about subscriber preferences, they go on to ask in detail what kind of content the Kronos subscriber expects. preference-krono 2. Segment your subscribers for better engagement The time a subscriber spends on an email indicates how relevant your email is to them. The more relevant the email will be the time they spend reviewing it. Segmenting your email list based on demographic factors, user behavior (previous purchase, browsing history, purchase frequency, etc.), and your preferences can go a long way in creating relevant emails. According to a study, segmented campaigns perform much better than non-segmented ones.

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Segmentation 3. Customize because that never goes out of style It’s been said a million times over the years that personalization has and always will work for marketers. You can do something as simple as name customization (yes, it still works!), subject line customization, and content customization. Here’s what Mailchimp found about name customization: Name customization Source: Mailchimp Here is a personalized email from Beardbrand . This is a cart abandonment email sent to. A subscriber who added a certain product to their cart but did not proceed to purchase. It has name and content customization.

Personalized Source: Really Good Emails So

I would ask, do we need to create two different emails (design and content included) to impress. The male and female subscriber segments on your list? Well not really. When it comes to simply changing certain aspects of your email, dynamic content comes as a savior. For example, through dynamic content, you can change the offers you send to your male and female subscribers. While keeping the rest of the design unchanged. 4. Find out the best time to send emails Isn’t it hard to. Know when your subscriber is ready or eager to open and check their email? But you can find out the ideal time through the data you collect by testing the shipping time.

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