We’re nearing the end of the year, and if you’re an eCommerce brand, you might be busy thinking of ways to prepare your sales channels for better engagement and revenue. Naturally, you look at their email marketing plan because everyone tells you that email has the best ROI. But, in his case, he knows it could work better. You have been doing everything right. You’ve even spent time planning and drafting your emails ahead of time to ensure you never fall behind. All of this is fine, but what can you do to make your email work even better? In my experience? Automated email funnels.
These email joy packs are designed to help open rate, conversions, and all the other good things we want from email, like more revenue. Now, there are quite a few of these types of funnels out there. But if you’re just starting out, there are five eCommerce email funnels you should definitely have in your email strategy. I tried and used them myself and Bahrain B2B List helped me grow a couple of multi-million dollar companies. Having been the guy to test millions of emails, I can safely say that these are some of the best email funnels out there. The five most important email funnels you should definitely automate, like now: 1. Welcome email I can’t stress enough the importance of having a welcome email.
They Can Set The Entire
Tone for your relationship with your subscribers and help humanize your brand. Welcome emails have an average open rate of 57.8%, so people really want to hear from you after signing up. So if you don’t have an automated email to send with every signup you get, take that as a cue to jump in ASAP. Fortunately, this is not that difficult to do. Most email marketing service providers, like Sendlane, make it easy to create an automated welcome email. What a welcome email looks like You don’t need to think too much about this. You can say something really simple in the subject line, like “Welcome to [insert brand name]!” The Sill uses this template for the subject line of their welcome email, but the copy within the email is where they let their unique personality and offer shine through.
welcome email Or you can take a more playful approach, like TOMS shoes do with their title. welcome template The tone is more playful, which stays in tune with the TOMS demographic. Notice the difference in style between this example and the previous one. The TOMS brand is well established and stands out in your welcome email. Everything from typography and fonts to photography styling is focused on highlighting your company’s product verticals and the One For One movement. So while welcome emails are a must have for every brand, they can and should be unique to your brand. In my experience, the important thing is to start.
This Funnel Can Have A Single
Email or more, if necessary. I usually recommend starting with three. The content of your emails can do a few things: Introduce a subscriber to your brand values Show your team that you are behind. The scenes and ready to help the subscriber Give instructions on the next steps needed to help them. Offer a discount as a thank you for signing up. And the first email should be triggered to send immediately after they sign up. There are many ways to write effective welcome emails, but what you want it to say and do is up to you. Once you have this set in place. You’ll always have an email ready to greet people at the door, so to speak.