Tracking The Role And Effectiveness Of Voice Assistants

Alexa, read this article for me. Aah…the convenience of lying on your couch or finishing another task while listening to Alexa read aloud to you. With the world moving at a pace that requires efficient utilization of time and resources to stay in the race, aren’t voice assistants a godsend? Haven’t they made our lives more comfortable? Actually yes. In this blog, we will look at how voice assistants are helping in the world of email marketing and what their limitations are, but taking a step back, let’s first look at some facts about the popularity of voice assistants in general. Research from Strategy Analytics reveals that with 38.5 million units of smart speakers sold in the fourth quarter of 2018; shipments grew by 95%.

The sales figures are greater than the entire 2017 total, bringing the 2018 count to 86.2 million. According to Statista, the number of voice assistants will increase from 3.25 billion in 2019 to 8 billion in 2023. Now, let’s get to the point. What role will voice assistants play in emails? First, we’ll break down what everyone’s currently doing, and then jump Cambodia B2B List future possibilities. Apple Siri and Amazon Alexa can read your email, reply, delete, archive, or skip to the next. Now, these are pretty handy features when it comes to connecting with your subscribers who might want to flip through their inbox for important messages while completing a task around the house.

It Also Gives Marketers

The opportunity to present their message through voice assistants. Voice assistants and email accessibility With an estimated 1.3 billion people worldwide who are visually impaired, tools like Siri, Alexa, Cortana, and Google Assistant give them access to information not otherwise available to them. Voice assistants make emails accessible. Email accessibility refers to designing emails in ways that remove barriers for your subscribers with disabilities and allow them to access and interact with content; voice assistants help with both. Here, for emails to make the most sense, email marketers should aim for text-based campaigns rather than image-centric ones. Using semantic HTML tags is a better way to get your content forward, as they define the type of text and not its visual presentation.

Cambodia B2B List

Avoid <b> and <i> tags, and instead use <p> paragraph tags or heading tags like <h1>, <h2>. While using alt text is a must otherwise it becomes even more important when it comes to creating emails that are voice assistant compatible. Your alt text should be descriptive and used only where it makes sense. If it is possible to express your point of view even without describing an image, do so without describing the image through alt text. Hearing alt text describing an image not worth my time would be a turn off.

Also, Add Alt Text That

Adds value to the section and doesn’t just repeat what the html text already describes. The challenges of using voice assistants in email There are certain limitations when it comes to using voice assistants in email. Let’s see what these are: Subscribers cannot perform certain functions like unsubscribe, something that plays a vital role in email marketing. It becomes a challenge to identify spam messages. Subscribers will miss out on the incredible interactivity that marketers have worked so hard on. Are so in love with. Users download a tracking pixel when they download an image, and email analytics uses this base to analyze your email performance.

Leave a comment

Your email address will not be published.