Could our ancestors ever have thought that one day, moving pictures would be real? While moving photos are not possible in print media, digital media has already succeeded in adding value to static elements and images by animating them. All thanks to HTML and CSS, plain text emails have had a makeover and now email subscribers can enjoy different HTML email templates. Types of Possible Email Animations 1. Animated GIFs Traditionally, any email client that supported embedded images would support animated GIFs (except Outlook and Lotus Notes).
Email designers began to turn their attention to using animated GIFs in situations where there was a need to display multiple images or just include some animation in a simple email. In fact, in 2014, Dell saw a 109% increase in revenue when sending GIF-centric email. 2. Cinemagraphs Taking animated GIFs a step further, cinemagraphs have a Morocco B2B List foreground with a single element moving/animating in the background. This creates a cinematic effect and hence the name “cinemagraph”. 3. Embedded videos As technology advanced in the late 2000s, email designers began experimenting with including videos that would play right in your inbox.
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Towards responsive emails started and most native email clients started to support playing video in the inbox. After experiencing a hiatus when Apple dropped support for video playback in iOS 8, embedded video in emails is making a strong comeback with more and more devices supporting it. Also, according to Reuters, more than 84 percent of communication in 2018 will be visual, so expect more emails with embedded videos. Rich Media in emails Click the banner above to learn more about the different rich media in emails 4. CSS Animations CSS animation is the latest craze that is taking over the domain of email design. Previously, tricks like flipping, hovering, lighting, free fall, etc.
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There are two different CSS properties that. Animation- CSS property The animation property is a shorthand property of eight of the animation properties. Animation-name – Specifies the name of the keyframe you want to associate with an element. Animation Duration: Specifies the duration of the animation. The duration is in seconds or milliseconds. If not specified, it defaults to 0 ms. At 0 ms, the animation will not run. Animation timing function: Specifies the speed of an animation. Animation Delay – Specifies the delay time before the animation is. Most importantly, Values can also be negative. Animation-iteration-count – Specifies the number of times the animation will iterate.