As a marketing agency, we are all too familiar with the difficulties of interacting with email. Customer interests and behaviors are constantly changing. But your quarterly goals and product promotion programs don’t always align with what matters to your customers. Blanket emails and batch and blast campaigns often miss the target, resulting in lost revenue opportunities. At Human, we use time-to-send optimization and dynamic content to personalize emails and improve email engagement. Read on to learn how we leveraged two tools, Seventh Sense and Personalize, to increase our clients’ email open rates by 23% and click-through rates by 57%. Solution no.
Tip #1: Optimize Email Send Times Overcrowded email inboxes are a common reality for most consumers. While certain days of the week and times of day tend to produce higher open rates than others, isolating the right time for each person was unrealistic. That’s where Seventh Sense comes in. It helps you grab attention in your Azerbaijan Email List inboxes by optimizing the send time for each contact. Build a predictive model for individual users based on their activity across multiple sources through HubSpot. When launching an email campaign, Seventh Sense communicates with HubSpot about when to email each person when they’re most likely to engage with it.
Send Time Optimization
Has countless benefits over your typical scheduled email campaigns. Improved open and click rates: When customers don’t open your email, they may be ignoring you, but it’s also very likely that they haven’t noticed your email at all. Increased engagement: By ensuring that customers receive your messages when they are most likely to engage, you increase the success of your campaigns. Avoid activating spam filters: Limiting outgoing email can help you send more messages to your inbox and avoid activating spam filters. Balancing demand – Traditional email blasts can cause a surge in demand for your product, which can overload your servers, deplete your stock, and frustrate your customers.
Solution no. Tip #2: Send personalized recommendations When you set up send time optimization with Seventh Sense, your emails will start reaching customers at the perfect time. But that’s only half the solution. Are you sending content your customers are interested in right now? 65% of marketers agree that dynamic content is the most effective personalization tactic in their arsenal. Sending dynamic content means your audience is getting information that is relevant right now. Not what they wanted six months ago. Many marketers use batch and blast email campaigns to segment contacts into groups based on a product or service they showed interest in at one time or another. But the interests, needs and motivations of users can change on a daily basis.
Promoting Products That A User
Wanted in the past will not resonate today. And when users get an irrelevant message or are overwhelmed with options. They’ll be much less likely to open and click on your email. At Human, we developed marketing software called Personalize to solve this problem. The artificial intelligence-based algorithm monitors user behavior on your website. Determines the main interests of visitors based on three factors. Page View Frequency time on page recent visit Personalize collects data. About all the contacts who visit your website to determine their main interest at any given time. It also tracks how those interests fluctuate over time.