11 Best Email Marketing Frequency Practices For 2020

An insurance company increased their revenue by 45% by sending MORE emails. An e-commerce store’s revenue dropped 30% after adding a weekly email newsletter. Both are examples of the powerful effects changes in email cadence can have on your bottom line. We all know it’s important to find the right email cadence, but knowing exactly how often to send marketing emails isn’t always easy. This list of email marketing frequency best practices for 2020 contains the latest research and was created to give you the tools to identify the perfect email cadence for your organization. 1 – Base email cadence on customer lifecycle “Email sending frequency is 6.21 emails per week [new analysis] ” – Zettasphere Headlines like these draw attention, but they are misleading.

Open the article and Zettasphere is the first to admit that there is no ideal email frequency that works for every company: “If you’re on trend, your best frequency may be closer to 6 emails per week. But different brands and verticals have different optimal Botswana B2B List ​​for shipping frequency.” Your email marketing frequency should be based on the buying cycle and profile of your regular customers. If customers typically make repeat purchases every six months, don’t flood them with targeted email advertising right after they’ve made a purchase. 6.21 emails per week may make sense for fashion brands. Clothes have a rapid repeat purchase rate and some people take fashion VERY seriously.

Plus, Even When Fashion

Consumers aren’t shopping, they may enjoy browsing. On the other hand, a SaaS company that emails customers 6.21 times a week would be insane (although I know a few that do!). People buy enterprise software once and then need an occasional upgrade, training, or upsell. Only a few will want almost daily emails. Which brings us to the second of our email marketing frequency best practices. 2 – Identify your email targets by adjusting your email cadence Don’t make changes to your email cadence without first identifying the goals of your email program. When trying to decide how often to send email marketing , it’s helpful to start by asking yourself: why do we send emails in the first place? Is it to get online purchases? Drive website readers? Loyalty?

Botswana B2B List

Close deals? All previous? If your goal is to generate purchases or web traffic, you may be willing to risk canceling a few subscriptions for higher numbers. But if your audience is made up of customers your sales team needs to be able to reach at any time, you don’t want to clutter their inboxes with marketing emails. Ask yourself: could we achieve the same result with other tactics? Do you like better segmentation or customize shipping times ? Things get even more complicated when you have multiple targets within the same subscriber audience. Let’s examine how to deal with this situation in the third of our email marketing frequency best practices: Think global.

Think Globally I Am On The Email List

Of a large SaaS company that sends marketing emails at least 2-3 times a week, but I feel like I get emails from them 8-10 times a week. Why? In addition to how often they send marketing emails, I get event/webinar reminders, blog notifications, follow-up surveys. Personal emails from my account manager. I recently unsubscribed from blogging and marketing emails because. I was having a hard time selecting messages from my account manager. Think of ALL the email your subscribers can receive from your organization by adjusting your email frequency. Email targeted advertising is just one channel. We built Seventh Sense to take automated sales, marketing, and communications into account when building each customer’s interaction profile.

Leave a comment

Your email address will not be published.