Are Your Email Marketing Practices GDPR Compliant?

Summary: With the deadline to implement GDPR approaching, marketers are having mixed reactions to it. In this article, Uplers shed some light on the benefits of being GDPR compliant and the steps email marketers need to take to become GDPR compliant. Disclaimer : The information provided here is only for a better understanding of the different regulations collectively implemented as GDPR. This is for knowledge sharing only and should not be considered legal advice. You are requested to consult an attorney prior to implementations to avoid legal issues.

By reading this article, you indemnify Uplers from any legal implications and cannot hold Uplers responsible for any actions related to the information shared in this article. The General Data Protection Regulation (RGPD) was adopted on April 27, 2016, and its links (the most feared) will soon become a reality, as of May 25, 2018. Although it seems Mayotte B2B List to many, the Most marketers have been arguing about the consequences. not to follow it. While the fine for non-GDPR compliant businesses comes with a huge price to pay (a fine of up to €20,000,000 or up to 4% of annual worldwide turnover), email marketers who have followed email marketing best practices do not. I need to sweat.

What Is GDPR And How

Will it influence email marketing globally? The GDPR is a regulation that will replace an already outdated Data Protection Directive that was implemented in 1995 for the European Union. The GDPR was formulated to monitor and protect the personal data of citizens of the European Union. The global influence of GDPR is significant as it is a regulation rather than a directive. GDPR is legally binding and therefore extends the scope of protection and scrutiny to any company that collects/processes personal data from the EU, even if the company may or may not be based in the EU. The influence of GDPR in the domain of email marketing lies in the definition of personal data.

Mayotte B2B List

Any information that, on its own or in combination with other data. To identify an individual is personal information. Which means that the name and email address you have collected from a registration form. Entitles your company to be subject to GDPR policies. Check out what Experts have to say about GDPR in this Infographics. What are the key changes in GDPR that affect me? Obtaining Consent: Whenever you collect email addresses to add to your mailing list, the subscriber must provide unambiguous consent. This means you need to educate the subscriber on what to do with their email address. Even if it means monitoring metrics. And once they agree to ‘clear affirmative action’, only then can you email them.

To Top It Off, You Also

Need to get similar permissions from existing email addresses on your mailing list that were before May 25 , 2018. Right of access: The subscriber has the right to obtain confirmation that. The data is only for the purpose for which it was. In addition, the copy of the data must be free of charge in electronic format. Right forgotten: When requesting to forgotten, it is necessary to delete the personal data of the subscriber. This includes all data sources, including but not limited to backups and non-production storage. Breach Notification – In a situation where your is. It is necessary to notify you within 72 hours of being notified of the data breach. Furthermore, data processors must notify their customers and controllers without undue delay.

Leave a comment

Your email address will not be published.