2020 Email Marketing Trends To Boost Your Business

Email marketing is very much alive and kicking. Although marketing channels have come a long way, the power of email is here to stay. It has become an effective way to drive conversions and drive sales. The reason for its popularity is that it can constantly adapt to technological advances. Whether you’re looking to acquire new customers or retain existing ones, email can do it all for you while delivering consistent ROI. Of course, there has been a staggering rise in the use of social media channels and audio or video marketing, email remains one of the preferred means of reaching prospects and customers alike. I assume you are convinced of the awesomeness of email marketing.

So let’s move on to the top 2020 email marketing trends that would boost your business. User Generated Content As the name suggests, User Generated Content (UGC) refers to content created by the end user of the product. It can be text, images, audio or video. This type of content drives real-time engagement with your loyal customers and prospects. When El Salvador B2B List incentivize your customers to provide content through email marketing, you not only create authenticity, but also improve conversions. 82% of customers find user-generated reviews extremely valuable and 70% of customers will see reviews or ratings before making a purchase decision.

Additionally, Email Subscribers

Are three times more likely to share content on social media compared to leads who came through any other channel. Email and social media work in perfect sync, helping you get better user-generated content. An effective way to collect user-generated content is to send feedback emails and have them share their experience. Just be sure to ask for the feedback at the right time. It’s a good idea to add some interactivity or gamify the email experience to entice recipients to offer feedback. Humanized Email Automation Email automation has come a long way in recent times. With cloud marketing services becoming more robust, marketers can now run cross-channel optimization with better analytics models that reinvent new possibilities in machine learning and automation.

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You’ll be able to set the right performance benchmarks, ultimately leading to automation of customer lifecycle stages and workflows. It will facilitate smarter segmentation that will improve campaign performance. The automated reporting feature will help reduce costs and keep email marketers at ease, thereby increasing channel ROI. Automated emails no longer look like a robotically-composed wall of text. They are more humanized, taking into account customer demographics, geographic location, interests, and purchase history. Plus, there’s a new kid on the block: personalized video. Whether it’s a sales email or a promotional newsletter, adding a custom video takes the email experience to a whole new level.

You Can Also Implement

The same idea in your vacation email marketing. Accessibility With 1.3 billion people living with visual impairments and 36 million people who are blind, it becomes imperative to create emails that can reach all subscribers despite their physical disability. That’s why you should make accessibility a priority when writing emails. Your email copy should be concise and to the point. According to Litmus, you should avoid using technical language and difficult words. Practice email localization for global reach. The average attention span on an email is 13.4 seconds. As an adult reader can read 250 to 300 words per minute, keep your email copy to 50 words. When it comes to designing emails, follow the principles of visual hierarchy and use real text HTML.

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