Send Image-heavy Emails The Right Way

If you’re an email marketer, by now you know that an email may not always go as expected. When it comes to sending emails, it can be very tempting to use images instead of text to overcome email encoding issues. However, since most email clients block their images by default, it is very important that you have a foolproof email design that can get the message across even without images. Analysis of Gmail data reveals that almost 43% of readers use email without activating images. Read on to learn how you can optimize images and make the most of them in your email design by just keeping a few things in mind. How can images ruin your email? The right image will help increase the number of content views and email clicks and will affect the conversion rate.

A low-quality photo, an outdated vector or a poorly arranged image can affect user trust in the brand and also in the email. Keep these few points in mind when designing an image email. spam triggers It is a well-known fact that most spam emails contain Mexico B2B List images and email clients have set their spam trigger criteria accordingly. Spammers are notorious for hiding their text with images, so to overcome this blind spot, most email clients treat image-heavy emails as spam. Image Upload If your subscribers have a slow Internet connection or are connecting to data on the go, the images in your emails may load slower than normal. Even if someone has fast internet, there is a risk that the images won’t load fast enough.

The Longer It Takes

For images to load, the more likely your subscriber will go offline and delete your email, and if images are all your email has to offer, this can affect future engagement with your brand. Avoid using a large image like your entire email or too many images in general. Many email tools automatically compress images in emails so they load faster. accessibility issues Not including ALT text can harm the accessibility of your email. There has been a steady increase in the number of subscribers using voice assistants to read their emails to them.

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Unlike screen readers, voice assistants don’t seem to recognize ALT text and other HTML attributes, so even if you’ve set up ALT text for your image-only email, it won’t matter for this subset of your audience: the email will be completely blank for them. So when it comes to creating accessible emails, there is no alternative to live text. Also, when a subscriber wants to revisit your email or wants to search for a keyword in your email, it will not appear in the search results within the email client, since the copy was part of the image. Images disabled by reader Many subscribers have a default email client setting or disable image visibility in emails out of personal preference.

This Must Be Remembered

When designing an email. Blocked images can result in emails that don’t communicate and have no impact, or even appear broken. It can be worse if you don’t have any ALT text set for your images, because then the email just appears blank. The image below shows what an email from Rue la la looks like when images are in an email client. This email has ALT text so the basic message is. When images are enabled, this is what the email looks like. Is there a correct way to send images via email? The only way to use images in emails is to do. It in a way that doesn’t raise any red flags. For example, if a user opens the email just to confirm her registration, show her the link and don’t distract her with too much content.

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