If you’re an email marketer, there’s a good chance you’re already sending out weekly or monthly newsletters to your subscribers. After all, it is the most popular format used by 83% of businesses. What is particularly annoying is that many of the marketers stop right there and avoid sending any other email campaigns. This is a big mistake. It’s pretty obvious that your subscribers want to read more than just a newsletter and get useful information about your products or offers. Therefore, you must send different types of emails that break the monotony and at the same time, deliver value to subscribers. You need to strike the right balance between educational and promotional emails. Failing to do so can tire subscribers and lead to unsubscribed or disconnected users.
Reaching subscribers with a perfect mix of different types of emails is the key to keeping them engaged with your brand. Ultimately, it will improve the open rates and click-through rates of your emails, which in turn will lead to higher conversions. Depending on the message you want to convey to your subscribers, there are several types of Azerbaijan B2B List you can choose to send. 1. Welcome email A welcome email is the first email your subscriber receives from you. You need to make them feel welcome and set the right expectations. You need to thank them for subscribing to your brand and offer a scaffold to strike up a conversation.
Send A Series Of Welcome
Emails that introduce your brand and make the subscriber eager to learn more about you. Plus, you can incentivize the new subscriber with an offer they can’t refuse. It is also recommended that you request additional information from the subscriber that will allow you to send more personalized content and relevant offers. This, in turn, will bring better conversions from your emails. Office sends a series of three welcome emails to attract new subscribers. The first welcomes them and informs them about the USP of your brand. The second email features the best brands available in your store with eye-catching images.
The latter subtly asks birthday subscribers to send exclusive birthday offers and take advantage of occasion-based email marketing. 2. Newsletter Newsletters generally follow a fixed schedule, for example: Tuesday or Wednesday morning every week. These emails will include recent company blog posts or curated content from industry leaders. You can also notify the subscriber of upcoming conferences, webinars, or other important updates. Just make sure the content you share is relevant and offers value to subscribers. 3. Separate email Although newsletters are of significant length, they can mask the main call to action due to the many links they contain.
Subscribers Are Very Likely
To click on a couple of links or just flip through your email and forget about it. For marketers who want to drive a particular action, like signing up for their free trial or registering for the webinar, sending a separate email is highly recommended. Such emails focus on a single goal and CTA. Consequently, your subscribers will be more willing to take the action that is expected of them. Clickz sends an invitation email for your next webinar with a prominent call-to-action prompting. The user to take action and sign up. 4. Lead Nurturing Email Relevant emails sent over a time period. Several days or weeks are in lead nurturing emails.