What is the ultimate purpose of your marketing email? You want your subscribers to shop on your website or download an e-book, sign up for a webinar, or fill out a survey form. But we’ve all been through it. We designed an exemplary email template, wrote interactive copy, and even did an A/B test before sending, but the landing page that subscribers go to from the email shows a high bounce rate or low bounce rate. low conversion. It’s a nightmare! So why is this happening? Well, this usually happens when you fail to match your email message, images, and design with the landing page of your e-commerce website.
There are two types of landing pages, depending on the purpose they serve: Lead generation landing page, where you collect personal information about your subscriber and create as many leads or prospects. Click-through landing page, which serves as a preparation stage before your ultimate goal of selling a product/service. Now that we know Italy B2B List the types of landing pages, let’s understand why a landing page is so important for an eCommerce business. Top 2 Reasons Why You Should Use a Landing Page With Your Ecommerce Email Campaign # Unambiguous message delivery The sole purpose of a landing page is to move prospects down the sales funnel. A landing page creates an opportunity for a marketer to communicate clearly.
It Can Help You Achieve
The intended conversion goals for any campaign. When someone clicks on the call to action in your email and discovers that the offer or promotion is nowhere to be seen in the targeted message, or if they discover that the offer is limited to a particular color or size, there are chances that the customer will get frustrated and lose confidence in you. So make sure the message you send in your email and your eCommerce landing page go hand in hand. You can check Best Buy’s best deals email and their landing page details the deal. message delivery message delivery template # Boost sales The sale is the ultimate goal of any marketing campaign. And how do you get an email subscriber to make a purchase? It takes them to the landing page, which acts as a touch point on their journey toward making a purchase.
While most marketers know that landing pages do wonders for eCommerce, there’s one aspect that’s often overlooked. Just as one email doesn’t strike a chord with every customer, the same landing page won’t either. For example, someone who clicks on your email offer is specifically in the email offer. But this would not be the case when it comes to someone who is new to your brand and has just seen some of your product pages; they really wouldn’t by his offer. So if you create multiple landing pages based on the customer journey, you might have a better chance of doing so.
Advantages Of A Landing Page
Lead Generation You can capture and nurture the traffic coming to your landing page from your email campaign. The main purpose of a lead generation landing page is to collect personal information such as first and last name, email address, and phone number, so that you can use this information as you nurture these leads to ultimately convert them into customers. Promotion Landing pages can be a great way to showcase your products, encourage visitors to engage more, inform them, or just tell them a little more about an offer or your brand. Promotions through emails are fine, but when you do the same thing with landing pages, it drives more conversions and drives business for you.