The main objective of any company is to generate customers and sell them products or services. Over time, the goal is to get repeat customers and create evangelists for the brand. The most daunting task in achieving this goal is that despite having full control over how you run a business, you don’t have much say in how your prospects or customers behave. The only thing you can do is carry out marketing actions that leave a lasting impact on them. There are various ideas to do this, but one of the most effective is to create email marketing funnels. This is backed up by the fact that 73% of internal marketers worldwide said that email marketing provides a stronger ROI than most other channels.
To start with, let’s understand what you mean by email marketing funnels. The way a potential customer becomes a customer is called the marketing funnel. The email marketing funnel shows something similar regarding email. In other words, the email marketing funnel represents the process of converting prospects into customers with the help of Suriname B2B List marketing. When done correctly, it can deliver a higher ROI than all other marketing channels. That’s where the email marketing funnel comes in. Once you have an organically built email list of genuine subscribers, you’re ready to put an email funnel into action. 1) nurture your leads Prospects at the top of the funnel present a great breeding opportunity.
Most Of Them Would
Be new to your email list and may not be fully aware of the type of products or services you offer. You certainly don’t want to start selling to someone from scratch. Start by building trust with the subscriber. The best way to do this is to send a welcome email as soon as someone signs up for your email. The email should introduce the brand and let the potential customer know more about your products or services. Here’s an email example from Duolingo . They have explained to the user how to use their application more effectively. Nurture your leads Of course, it’s important to understand that the potential customer will not make a purchase immediately after the welcome email.
Spend enough time building awareness and educating them with emails that make them trust you and consider buying from you. Email on Acid presents a good example of an educational email that enlightens subscribers and builds credibility. Sending similar emails over time would help brand recall and make conversions easier for them. 2. Convert leads The next step after breeding is conversion. When a subscriber gets to know you and understands your brand, they would be willing to buy. However, there is a very fine line between the willingness to buy and the actual purchase. You can get rid of that fine line by asking your subscribers to “buy” with a gentle nudge.
Just Subtly Ask Them
To buy from you with compelling copy and a clear call to action. Hope for Justice is a global nonprofit organization that sends thought-provoking emails with text and images that would inspire the reader to act and donate. Have a look. Convert leads 3. Retain customers Many marketers have the fallacy that the funnel ends after the conversion. That is not true. Attracting new customers can help you drive business growth, but peak business growth occurs when you can retain them and entice them to come back to you. The good news is that an email marketing funnel can help you with this.