Google Postmaster Tools: The Ultimate Guide

Google Postmaster Tools is an amazing data source to add to any email marketer’s toolkit. Once configured, Postmaster Tools allow marketers to track key deliverability metrics such as user spam reports and domain reputation in Gmail. Gmail users are likely to make up the majority of your mailing list if you’re a US sender, so this data can be a key indicator of your performance as a sender. In this guide, we’ll first help you set up Google Postmaster Tools and then take a look at the different panels within Postmaster Tools and how to use them. Let’s do it! How to configure Google Postmaster Tools Note: You must have a Google account (Gmail or Google Workspace address) to use Postmaster Tools.

If you don’t have a Google account, you’ll need to create one. First, sign in to If this is the first time you’ve opened Google Postmaster Tools, you’ll see a welcome and get started popup. If not, you can click the red plus sign button at the bottom right of the screen. After selecting Get Started, you will American Samoa B2B List prompted to add your domain. After entering your domain, click Next. It will ask you to verify ownership of your domain. You’ll need to copy the Google-generated text string into the box labeled “TXT Record.” lastly, access your DNS record and paste the TXT record provided by Google. This will open a new browser tab or window to go to your DNS provider and create the proper TXT record.

If You Have Access

To your DNS record, you can perform this step yourself. Otherwise, you’ll need to coordinate with your domain administrator or IT team. Once complete, return to Google Postmaster Tools and select Verify to complete setup. If you’re having trouble adding the TXT record, an alternate method of verification is to add a CNAME record. After verification, it may take some time before your domain’s verification status is updated to “Verified”. Once you’ve verified domain ownership, you’ll have access to a number of different control panels, each providing unique information. Understanding Dashboards Google aggregates all data and generates reports on a daily basis, which means it takes 24 hours before statistics are presented.

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If you send a low volume of email, you may receive reports less frequently or, in some cases, the data may not display at all. In our experience, you need to send emails to 100-200 unique addresses in a single day for Google to populate your dashboards. By default, dashboards will show only data from the last 7 days. If you don’t see data, try expanding your view to show. Last 120 days” as you may have data from previous months. Even if you didn’t reach the limit to get an update in the last 7 days. Spam Rate Dashboard The Spam Rate Dashboard tracks the percentage of users. Reporting their emails as spam compared to emails delivered to the inbox for active users.

Keep In Mind That Based

On Google’s new reporting methodology. You may see an artificially low spam rate if the majority of your emails end up as spam. From Google: “If a substantial number of emails are sent directly to spam folders. You may see a low spam rate even though users continue to mark their emails in inbox as spam “. Google Postmaster Tools Spam rate dashboard IP Reputation Tracking IP reputation plays an important role in email deliverability. A higher IP reputation means emails are more likely to go to subscribers’ inboxes rather than spam folders. For most smaller senders, it will be on a shared IP address hosted by your marketing platform. If this is the case, no data will be displayed in the IP Reputation panel.

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