Planning a great holiday email campaign is critical to your store’s holiday success. Although social media marketing may seem like the latest trend right now (and worth investing in if you do it right), email marketing campaigns are inexpensive and can be very effective despite seeming “old-fashioned.” Today, let’s look at some strategies and examples for running a successful Christmas email campaign. 1. Calendar Time is always a complicated thing in life, isn’t it? Email marketing is definitely no exception, especially when it comes to holiday sales. With businesses trying to stay one step ahead of the competition during the holiday season, it looks like Black Friday will soon be a thing of the past (or at least not as relevant as in years past).
As Black Friday sales morph into “Black Friday Countdown” sales and into the “November selling season,” these holiday marketing campaigns will naturally start earlier each year as well. This is where you should be careful. If you’re a B2B company, it may very well make sense to start your marketing campaigns in early October, as your consumers Turkmenistan B2B List need to prepare their own campaigns for end users. However, if you’re a B2C business and start sending your holiday emails too early, you risk holiday banner blindness. Your messages or worse, it can irritate your customers. According to Deloitte’s 2017 holiday survey, a whopping 54% of holiday purchases are completed in December or later. 26% of Christmas purchases are completed by the end of November.
In Other Words
Only 20% of Christmas purchases are completed before Black Friday/Thanksgiving. timing of sending email campaigns So optimizing this will mean scheduling your first few emails a few weeks before your sale, which likely means sending those emails in the first or second week of November. Again, with some experts predicting that holiday sales will start even earlier in the future, you’ll want to factor this into your planning. Speaking of planning a schedule, it is also to prepare the sequence of emails you send.
Your workflow should look like this: Warm Up – Let your audience know about the upcoming sale and what they can expect Reminder. Let them know that the sale will start very soon Wake up: remind them that the sale has started Follow-up – let them know any information relevant to a post-Christmas sale, etc. Of course, this is not set in stone and it all depends on your offers and your strategy. For example, you can have a “last minute” sales email in this workflow to advertise your printable gift cards. All in all, remember, it’s never too early to start planning your holiday campaigns. But it may be too early to start sending them.
Highlight Relevant Information
Naturally, many companies will be holding Christmas sales, so you’ll do your best to differentiate your offering. The last thing you want is for your customers to miss out on the benefits of buying from you. If you have a gift guide section on your website, make sure they know about it. If you have multiple sales a day, be clear in your messages. Whatever your unique offering, make sure it shines like Rudolph’s nose! Cougar Email Puma has made it very clear what benefits they can offer you. 3. Design With all the deals you’ll be offering, you might forget it’s Christmas, and what’s Christmas without decorations? Your emails should also reflect this.