COVID-19 has left a deep impact on all industries and their users around the world. The travel industry is sadly one of the hardest hit industries as everyone is forced to stay home and restrict their wanderlust. However, life has started to return to normal and concerned government bodies from different countries have given the green signal to open some tourist spots. In light of this, the travel industry and marketers can finally breathe a sigh of relief and hope their business works. To compensate for canceled flights, rescheduled events, and travel restrictions, it will be of the utmost importance to properly market your travel business in the post-COVID-19 world. Communication will be more important than ever and email is considered the most effective means of conveying updates, new policies and offers to customers and prospects alike.
Let’s understand how the travel industry can use emails in a world that is poised for a new normal: Let customers know you’re OPEN First of all, you need to let your subscribers know that you have resumed your services and can meet their travel needs. You can express your gratitude to them for their support or let them know about any discounts you are offering. Just make sure your emails reflect empathy and consideration for customers in the Netherlands WhatsApp Number List of these trying times. It should not seem like a sales pitch. Take a look at this email sent by Travelocity on March 16, 2020 when there was a complete lockdown in most places. It informs the reader about the precautions that must be taken to stay safe from the virus. The email maintains a thoughtful tone throughout and assures travelers of flexible travel options.
At The End, They Let
The recipient of the email know that Travelocity will be ready to serve them when they’re ready to travel again. Travelocity When the lockdown was lifted in most places, they sent an email on May 29, 2020 notifying the subscriber about free cancellation at most hotels. Easy customer support chat, and filtered search results for flights and flexible hotels. In addition, the email shares 10 tips to stay healthy while traveling and its “Virtual Adventures” that. Can transport the user to picturesque destinations in the background of Zoom. Updating your services to adapt to COVID-19 is the need of the hour. Regardless of the industry you’re in, and Travelocity has understood that quite well. Travel Tips Email Template Encourage subscribers to travel WITHOUT ANY SQUARES Even hard-core travel enthusiasts are scared to go anywhere due to the crisis and paranoia surrounding them.
As a travel company, you must relieve the user of their fear of contracting the virus. When promoting your offers, you should always keep in mind that you are “not selling to them”. Take a look at the Road Scholar email. They realize that people may not be willing to travel by plane as it is still a risky undertaking. Therefore they have promoted travel without having to board a plane. With the help of illustrative images and real photos, they have added visual appeal to the email. Also, notice how they have emphasized that they are there for travelers when they are ready. It reflects that they care about subscribers and not just their business.
Illustrative Images Promote
Your offers subtly By letting your prospects and customers know you’re open. You should incentivize them with some offers that will entice them to “book” their trip with you. Along with the offers, (it goes without saying) you need to convince your customers. About the flexibility of cancellation and refunds. Secret Escapes sends out a COVID-19 email with a perfect post that lets. The subscriber know about 4th of July deals and deals. They have highlighted “REFUNDABLE” to encourage the subscriber to book even if they may change their mind. Later due to unavoidable circumstances. Negotiation email template manage your campaign Instill a sense of hope and optimism in readers. Staying indoors is most likely affecting the mental outlook of your subscribers.