Accessible Emails: How To Design And Code Them Right

Email is flourishing, and with more and more users and brands using it for business communications, it remains a part of everyday life across all age groups. But, the question here is: are you reaching your potential target group and making your emails accessible to everyone in your target group? What about people with visual disabilities? How do people who have difficulty hearing or understanding use their email? Well, here are some facts: Around 253 million people live with vision problems worldwide, of whom 36 million are blind and 217 million have moderate to severe vision problems. There are about 300 million colorblind people.

People with disabilities use the web and email just as much as everyone else, thanks to adaptive technologies and tools like screen magnifiers, eye-tracking systems, and advanced sip-and-puff devices. Therefore, it is necessary to design and code emails that everyone can receive and understand, regardless of any physical or mental disability. What Mozambique B2B List accessibility in emails? Email accessibility is the practice of designing your email content in such a way as to remove barriers for your subscribers with disabilities and enable them to access, perceive, and interact with the content. Not just for people with disabilities, but accessible content is more readable, logical, and more usable by everyone.

Good Accessibility Means

Good usability and good usability means good business! Making Your Emails Accessible: Best Practices Let’s look at ways to make emails accessible. Design considerations The design and content of the email play an important role in making it accessible to everyone. To meet basic accessibility requirements, your email must have the following: Maintain a logical reading order Establish a logical order and maintain a hierarchy of your email content. Regardless of the size of your screen, your subscribers should be able to see your email content in a logical reading order. This will especially help people with cognitive disabilities and subscribers who use screen readers.

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Also, a logical order will help users extract key information faster. Use large, readable fonts Keep vision-impaired viewers in mind when setting the font style and size of your email. Fonts smaller than 14 points become difficult to read on desktop or laptop screens. Keep the text evenly spaced and keep the size above 14 points to make it easy to read. Minimize the use of multiple font styles and typefaces that make it appear condensed. Keep the content simple Avoid flashy content and keep it as simple and short as possible. Go straight to the point and avoid the use of complicated designs and metaphors.

Avoid Justifying Your Copy

And highlight the important areas of your message. Use enough white space in your copy Reading paragraphs. Reams of content that are spaced out takes a lot of effort. It is important to space the text adequately. Create enough white space around the copy to make it easy to read. Set appropriate line heights for text and add padding to tables and images in your content. People reading your copy should be able to scan it. Use the right color schemes Complex colors can be confusing to those with color vision deficiencies. So consider how viewers perceive different colors and choose a color scheme accordingly.

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