If you send marketing emails, you probably expect the recipients on your list to at least see your subject line in their inbox. But if you’re reading this article, chances are a significant number of your subscribers don’t even see your emails. Why? Because they are landing in your spam folder. In this post, we’re going to take a deep dive into how spam filters work, and more importantly, how to prevent emails from becoming spam. What percentage of the world’s email is spam? 55 % of global email in 2018 was unsolicited spam. Spam filters provide the vital service of protecting our inboxes from malware or phishing while also making sure that the essential messages we want to see aren’t drowned out by spam.
Gmail built its brand in part by having the best spam filter that would clean your inbox without accidentally grabbing important messages. In the early days, the main factor was subscribers marking messages as spam. As filters have evolved, new technologies like artificial intelligence and machine learning are playing a bigger role in filtering spam. Google says about machine learning: “It also helps us customize our anti-spam protections Burkina Faso B2B List each user; what one person considers spam, another person might consider an important message (think newsletter subscriptions or regular email notifications from an app) “. Spam filters aren’t going away anytime soon.
So As A Marketer
Our best bet is to try to understand them better. Once you understand the basics of how spam filters work, you can take steps to prevent your emails from becoming spam and keep them in the inbox where they belong. 3 types of spam filters that will find your emails Spam filters come in various forms. Let’s look at the three types of spam filters that are likely affecting your email deliverability. Third-party/cloud-based spam filters and gateway spam filters Securing a company’s network, data, digital assets, and communications is a critical priority for organizations large and small.
Many companies use gateway or cloud-based spam filters to filter and quarantine incoming and outgoing messages that are suspicious. Gateway spam filters are installed on on-site servers, while cloud-based filters run on third-party servers. Functionally, they serve a similar purpose, protecting a company’s network by securing its digital borders. While Gmail and Microsoft provide a high level of spam and malware protection on their own, cloud- and gateway-based spam filters allow network administrators an additional level of control. and knowledge of traffic both inside and outside your network. Barracuda is a commonly used hardware-based gateway spam filter.
Examples Of Cloud-based Spam
Filters include Cloudmark and Symantec. Corporate gateway and third-party spam folders present a unique challenge to B2B marketers, often throttling or quarantining bulk email deliveries. Desktop spam filters Desktop spam filters sit on a user’s computer and allow 1-to-1 configuration and customization. Microsoft SmartScreen, G-Lock SpamCombat are some examples of desktop-based spam filters. Email service providers built-in filters For B2C and B2B senders, Google, Microsoft. Yahoo’s built-in inbox and spam classification technologies will be the most common challenge you’ll face. Let’s take a look at how the three largest email service providers (ESPs) identify spam. First, we’ll look at the factors they use. Then we’ll look at each vendor individually to see how they differ.