In this article we will focus on how to qualify leads , that is, we are already creating many leads but now we come across the detail that we do not know which ones to give priority to. Therefore we need to create a system. Lead scoring allows you to assign a value (a certain number of points) to each lead based on the information you have about them. Each company has a different model for assigning points to qualify their leads, but one of the most common models is to use data from past leads to create the lead scoring system . INDEX 1How to create a system to qualify leads? two6 types of data you can use to qualify leads 3How to know what is most important to qualify leads?
4And now that I have the information, what do I do? 5Finally a rating! 6Implement your lead qualification How to create a system to qualify leads? First, review your leads that became customers and identify what they have in common. Next, review the characteristics of all your leads that did not become customers. Now that you’ve reviewed Belarus Email List data from both sides, you can decide which features you should give more weight to when qualifying who is best suited to buy your product or service. After the above it doesn’t sound so difficult right? Depending on your business model and the leads in your database, this can quickly get complicated.
To Make This Process
A little easier for you, we’ll go through it step by step, going over the basics, what information to review, how to find the most important attributes, and the process to finally calculate a basic rating. 6 types of data you can use to qualify leads 1. Demographic information. Are you only selling to people of a certain demographic, like stay-at-home moms? You must include in your contact form questions that are focused on measuring how well they fit your target market. Something you can do with this information is to remove from your leads sent to the sales area, the people who do not fall within your target market . For example, if you sell only in one geographical area, you will give negative points to those who live outside of this area.
If in your contact form you have fields that are optional (such as telephone number) you can give extra points to those who leave you this information. 2. Company information. If your business is B2B, you are more interested in selling to companies of a certain size, line of business or industry. You can ask this in your contact form, so you can give points to leads that fit your target market and take points away from leads that aren’t what you’re looking for. 3. Online behavior. How your leads interact with your website tells you a lot about how interested they are in buying from you. Take a look at your leads who eventually became your customers: What offers did they download?
How many offers did they download
What pages and how many did they visit before becoming a customer? The number and type of form and pages are important. You should give a higher score to leads who visited high-value pages or filled out a high-value form. Similarly, give a higher score to a lead who has 30 views on your pages and the opposite to those who have 3. What about leads that have changed their behavior over time? If a lead has stopped visiting your site or downloaded your offers, they are probably no longer interested. You should deduct points from leads that stopped engaging with your page after a period of time.
