How to Set Up A/B Testing in Salesforce Marketing

A “seat of the pants” approach with email marketing is not advisable. That’s because the success of an email campaign, whether through Salesforce Marketing Cloud (SFMC) or some other platform, requires understanding of the customer, goal-oriented thinking, careful planning, and of course, flawless execution. To this end, an email marketer must rely on the tools in his arsenal. One of these tools is undoubtedly A/B testing (also known as AB testing). illustration of A/B testing SFMC A/B testing (or SFMC AB testing) is a great way to run experiments with email campaigns set up on the platform.

A/B testing, also known as split testing, allows you to set up multiple versions of an email campaign and determine which version is likely to drive the most engagement with a subset of your audience before sending the campaign to everyone. Thus, it can guide your email marketing strategy and help you increase your chances of campaign success. With Panama WhatsApp Number List AB tests, you can test the following elements/variables in your Salesforce email template: Subject Line Send Email From Name Content Areas Send Time Pre-Header But what are the AB tests in marketing? To get the answer to this question and learn more about the what and why, check out this article.

However, In This Article

we will focus on how SFMC AB tests can be configured within Email Studio. We will also answer a very common question: is it possible to do AB tests in Journey Builder? Let us manage your email campaigns at SFMC SFMC AB Testing: Laying the Groundwork Before you start A/B testing at SFMC, you need to do some legwork. Here are some strategies to get you started. Step 1. Understand your audience Who are you targeting? Who will receive your email marketing campaign? If you don’t know your audience, you won’t be able to set goals for your A/B tests or get the most out of them. One of the best ways to understand your audience is by creating buyer personas.

Panama WhatsApp Number List

You can have different personas based on the ages, locations, genders, pain points, or any other criteria of your current or potential customers. Step 2. Segment Your Email List Once you create your buyer personas, you’ll find that your audience (ie email subscribers) is not a homogeneous group. By segmenting your email list into smaller groups, you can increase your conversions and gain an edge over your competitors. Some common ways to segment your email list include: New subscribers Location Gender Preferences/interests Level of activity/inactivity Frequency of engagement Abandoned cart Purchase history Purchase type/amount/frequency Purchase stage Birthday Step 3. Create your campaign Create a well-formatted, mobile-friendly email template for A/B testing.

Pay Attention To Fonts

Colors, layout, call-to-action text, subject lines etc. Step 4. Identify your key metrics How will you measure the success of your SFMC AB testing campaign? Identify the criteria that matter with metrics. Commonly used A/B testing metrics include: Open Rank Click Through Rate (also known as Click Through Rate). Conversions Email Deliverability Read more about email deliverability here: Once you have identified your target audience. Know how to You’ll look at your email campaign. Get an idea of ​​how you’ll measure the success of your campaign. Create a ‘hypothesis’ as to why one particular email variation might perform better than the other.

Leave a comment

Your email address will not be published.