Improve Email Engagement By Using Unconventional

Email marketing is the most lucrative during the holiday season. And why not? It is a special occasion. But marketers often notice a drop in email performance and business sales after the winter holidays. Are you sailing in the same boat? Well, if you’re also one of those marketers struggling to engage subscribers during such slow phases, we’ve thought of some ready-made email themes to build a stronger relationship with subscribers and increase sales. Curious? Let me explain. Original or offbeat themes are offbeat occasions, apart from the usual Valentine’s Day, Mother’s Day, Father’s Day, Easter, St. Patrick’s Day, etc.

Reports suggest that messages sent with themes like Groundhog Day and Cake Day bring in higher engagement rates compared to regular marketing emails. So what are these offbeat occasions? National Pet Day – April 11 Earth Day – April 22 World Music Day, International Yoga Day – June 21 Tax Day – July 15 National Dog Day – August 26 Hungary B2B List Animal Day – October 4 World Sandwich Day – November 3 These are some of the examples of unconventional topics. Plus, you can even capitalize on your brand’s birthday or milestones like a million followers on social media or celebrate 1000 happy customers through an engaging email campaign.

Using Unconventional

Themes to their fullest potential If you plan to test the effectiveness of email campaigns for unconventional topics, it’s important to adhere to some best practices. This will help ensure that your emails get the kind of engagement you’re looking for. 1. Determine its relevance to your industry When you choose a theme, you need to make sure it is relevant to your brand and the products or services you work with. For example: if it’s pet food or themed toys, National Dog Day or Pet Day would be perfectly relevant to you. Sending emails on those days would not only make your subscribers smile, it would also increase your sales.

Hungary B2B List

Evelop an impactful communication strategy Since your subscribers may not always know these days exist, it’s a good idea to plan ahead and create a campaign to spark subscriber interest and curiosity around them. You need to think about an omnichannel marketing approach that informs subscribers about these unique vacations, regardless of the channel they use. 3. Let the main goal be to “wow” subscribers. Instead of sending promotional emails with a special offer related to the respective occasion, it is better to send a greeting email that works as a pleasant surprise and conveys happiness. Harnessing the emotional appeal of customers with the help of humor and goodwill can encourage them to engage with the brand or make purchases.

Link Your Products

To the topic (for promotional emails). It is important to connect the theme with your brand. So that the theme does not overlap with your brand value. Here’s an email from bareMinerals promoting shades of brown, with National Coffee Day in mind. Some examples of unconventional emails to inspire you 1. National Dog Day Canna Pet has sent a nice email on. The occasion that incorporates a countdown timer and inspires the “fear of missing out”. She has used a relevant visual image that all dog owners could relate to. The minimalist design makes the email a complete winner. Emails sent with this topic returned a conversion rate of 18.6%. 4 times the BAU average of 5.2% for the second quarter of 2018.

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