According to Internet World Stats, North America has seen growth of over 190.4% and Internet usage penetration of 87.9% in the period from 2010 to 2015. This has made direct, multi-channel and multi-channel marketing campaigns become almost obsolete and marketers take advantage of Omnichannel Marketing A recent PewInternet survey revealed that 64% of American adults own a smartphone. But, how do they take advantage of it to buy? Here’s an interesting stat: Stats What makes email one of the core aspects of omnichannel marketing?
Email reaches a wide audience No matter where your subscriber is geographically, just being armed with an internet connection and a compatible device can help them receive digital notifications via email about the latest fashion trends or even Djibouti B2B List if they plan to join a gym. 4 months later. ‘Jim gets a newsletter about grooming products’ – Thanks to targeting! According to a study, 54% of US and Canadian consumers consider ending their brand loyalty if they were not provided relevant and personalized content and offers. But with the help of list segmentation, Gillette, for example, can send a newsletter about grooming products to Jim and beauty products to his wife.
See How Their Products
Break barriers with interactivity in emails According to Statista, the number of US mobile coupon users is expected to rise from 74.6 million in 2015 to 126.9 million in 2016, driven by rapid smartphone adoption. Additionally, 29% of mobile users are open to scanning a mobile tag for coupons. Thus, by providing a 360° GIF view of relevant products according to purchasing behavior, or a barcode containing a discount for the next purchase; can help quickly convert your CTA to purchase. Pay attention to the subject line to show your love. The survey reveals that up to 45% of consumers say they are more likely to open and read an email if the subject line mentions a discount or special offer.
In fact, a clever tactic to get the attention of the subscriber who is scanning for “THE” elusive deal. Integrate and govern: integrate emails with other sources With the level of distraction present in the modern world, a shopping trip can become a roller coaster ride with many detours leading to abandonment mid-purchase. By reducing the effort and number of clicks required to go from view to purchase, it is essential. Henry Ford once said, “Coming together is a beginning. Staying together is progress, and working together is success.” Similarly, to run omnichannel marketing. You need to integrate your emails with different sources so they work together.
And The Best Way
To do that is to streamline your email lifecycle with different stages of purchase. See how emails have supported the omnichannel marketing campaign for Starbucks. Starbucks has a rewards program where you get a free rewards card. That you can use whenever you make a purchase. (When you join, you receive a welcome email telling you how to use the card.) But unlike traditional customer loyalty programs. Starbucks has made it possible to check and reload your card via phone, website, store or app. Any changes to the card or your profile are updated across all channels, in real time.