Using Personalization Strings In Salesforce Marketing Cloud

With 77% of marketers using personalization in their email marketing strategy, it would not be wrong to say that email personalization plays a significant role in the success of any email campaign. Additionally, 90% of customers find personalization in emails appealing. That makes it pretty clear why subscriber engagement increases with a personalized experience. Therefore, if you want to have a competitive edge over your counterparts, opting for a personalized email strategy is a must. This is where you can take advantage of the Salesforce Marketing Cloud and make use of its features, like personalization strings, to create personalized email experiences.

What is a personalization chain? Personalization strings, also known as merge fields, work as a custom tool for Salesforce Marketing Cloud (SFMC). Marketing Cloud processes each of these strings individually for each subscriber at the time the email is sent. These strings are widely used to include values ​​for profile attributes, system attributes, and Belgium Business Fax List extension attributes. It can even be included within subject lines, pre-headers along with various email content areas. And if that’s not enough, personalization strings go a step further and allow you to insert subscriber attributes, like the subscriber’s first name, into your email.

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Can design flawless email templates The Basics of Personalization Chains When creating an HTML paste email, you can include a personalization string in the HTML of the email body. You can even type it inside the text editor in case you are modifying or creating text content. Now, let’s quickly update you on the basics of customization strings and how they work. Have a look. Personalization strings are not case sensitive They work by including two percent signs at the beginning and end. For example, it will look something like %% name %% if you want to include your subscriber’s name in your email copy When including a personalization string on a line with other data, be sure to include a space just before and after the personalization string.

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It is important to define a default value for each and every attribute that you are using with a personalization string. If you don’t, your subscriber attribute will overridden, causing the string to appear blank in the email. Refrain from adding personally identifiable information within email links So, these are the basics of using personalization strings. All in all, if you do it the right way, you can extract its benefits to the core by creating email copy that is not only relevant but. Resonates more with your customer base. In this context, you need to know how personalization chains work in. Collaboration with Salesforce Marketing Cloud and give you a seamless email marketing experience.

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To help you manage your email campaign How do personalization strings work? The personalization chain works in collaboration with Salesforce marketing cloud’s powerful Email Studio tool. It is a robust and scalable email marketing platform that helps businesses. Facilitate smarter email campaigns by leveraging data from multiple departments. In a nutshell, Email Studio enables businesses to perform the following activities seamlessly. Send emails in bulk Send them to specific people Facilitate individual conversations Overall. With Email Studio you can personalize the interaction with your customer base while taking a personalized approach to establishing communication. Now, the main question is: how does Email Studio take advantage of the personalization strategy? The answer lies in the simple use of personalization strings.

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