By understanding these trends, you can get a clearer picture of what people want to see from your brand, which is where the latest report from app analytics platform App Annie comes into play. App Annie ‘s “Evolution of Social Apps” report looks at how social media usage trends have evolved over the past decade. Highlighting the rise of live streaming, the growing focus on social commerce , the growth of TikTok and Snapchat, and more. The report on trends in the use of social networks The report is key reading for those looking to manage change. And what drives the latest platform updates. You can download the full report here , in this article, we will take a look at some of the key notes that may be of interest to you.
Probably the highlight of the report is the rise in consumer spending within social apps, with cumulative spending already at $3.2 billion in the first half of 2021, up 50% year-over-year. Consumer Spending on Social Apps Consumer Spending on Social Apps As you can see from this graph, the wider adoption of social media apps in Asian markets, particularly India, has pushed spending on the app to new heights. And App Annie projects that, for the entire year, spending Nepal Email List the app will reach $6.78. b this year. It is expected to continue to increase at an annual growth rate of around 29% in the future . And App Annie projects will see social app spending reach $78 billion by 2025.
If You Were Wondering
Why all apps are looking to move to in-stream commerce, here it is. The data points to a significant opportunity for those platforms that can expand user engagement in direct buying and spending behaviors, facilitating new revenue potential for platforms and new opportunities for brands. If you haven’t considered connecting your product catalog to Facebook or Instagram Shops , or if you’re not keeping up with TikTok’s evolving e-commerce plans, it might be time to pay attention. The report also looks at how , exactly, users are looking to spend on social apps, with live stream creators leading the way on many counts.
Growth in hours in social apps Growth in hours in social apps According to the report: “Total time spent on the top 5 social. Apps with an emphasis on live streaming will exceed half a billion hours on Android phones alone, outside of China in 2021. A 3-year CAGR of 25% compared to 15% for chat applications and photos and videos» Which is an interesting change: Between 2014 and 2018, the focus shifted away from social media platforms and public broadcasting of your thoughts and opinions. And it moved toward messaging and private groups, with Facebook, in particular, making a big push on groups as a means of maximizing your engagement in the app. Now, it seems that live streaming is gaining ground once again.
Of Course, Has Been Amplified
By the pandemic, as live streaming often provides the best replacement social outlet for those in lockdown. But even with that being the case, it does indeed seem like live streaming is having a moment. And when you consider the extent of that connection to virtual reality and socializing in digital worlds (i.e., the Metaverse). This trend seems likely to continue, even as we move into the post-COVID era. But it’s not just about watching live broadcasts. It’s also spent on broadcasts: “Social apps that offer live streaming as a prominent feature. Account for $3 of every $4 spent across the top 25 social apps in the first half of 2021.”